Comm Essay

430 WordsOct 10, 20122 Pages
2. Suppose Ford officials were asked to justify their decision. What moral principles do you think they would invoke? Assess Ford’s handling of the Pinto from the perspective of each of the moral theories discussed in this chapter. Ford invokes egoism which explains an act is morally correct when it promotes long-term interest to individuals (Shaw, Barry & Sansbury 2009, p59). But, Ford only concerned self-interest as they decided use original design and not to upgrade the fuel tank which will lead to serious fire hazard when struck from the rear, even in low-speed collision. This shows they only focus on short-term interest (Shaw, Barry & Sansburry 2009, pp97-98). Utilitarianism states we should produces greatest good over bad to everyone affected by our action (Shaw, Barry& Sansbury 2009, p64). But, the cost-benefit analysis calculation just focus how much their can benefit and did not consider the customers. (Shaw, Barry & Sansbury 2009, p98). According to Kant (1724-1804) Shaw, Barry & Sansbury (2009, p75), his 2nd categorical imperative states we should treat human as an end in themselves and never as a means to an end. Ford using human life to achieve profits (Shaw, Barry & Sansbury 2009, p97). According to United Nation (n.d.), article 3 says that everyone has the right to life, liberty and security of person. Ford has definitely did not concern on human life. According to the Ford engineers, 95% of the fatalities would have survived if they located the fuel tank over the axle but they did not inform the customer about this (Shaw, Barry & Sansbury 2009, p98). Ethics of caring says there is a moral imperative to satisfy the needs, desire, values and well-being for those who have a special relationship (Shaw, Barry & Sansbury 2009, p80). As the customers are rely on safety cars provided by Ford (Shaw, Barry & Sansbury 2009, p97). According to

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