Comcast Media Strategy

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Media Strategy: Millennials * We believe that Comcast should focus their media strategy on transmitting their advertisements to millenials through 3 channels: the internet mainly on social media sites, outdoor advertisement ( transit ad (buses, subways), Mobile Marketing, /Tv ads , digital taxi screens WHY? * Internet: Millennial, are known for being tech savvy individuals, they grew up with technology (internet, cell phones, iPads, iPods, computers) which makes them more responsive to advertising via the Internet since they spend a large amount of their time online. A research made by social influence marketing platform Crowdtap indicated that individuals between the ages of 18 and 36 spend an average of 17.8 hours a day involve…show more content…
Cars) - Mobile Advertisement: A study created by Zogby Analytics in September 2014 showed that Millennial spend an average of 14.5 hours each week on their smartphones doing different tasks like talking, texting and access social media sites. With so many millennial relying heavily on their mobile devices and being frequently active on social media sites such as Facebook, Twitter and Instagram Comcast has a massive opportunity to advertise the X1 in this sites and have a higher chance for users to shared and engaged with the ad. Addicted to Mobile? The millennial generation, also known as ‘Generation Y’, spend 14.5 hours each week on their smartphones to talk, text and access social media, according to a survey by Experian Marketing Services. A study by Zogby Analytics (September, 2014) has shown that 90% of millennials say that their smartphones never leave their side with a further 80% saying that the first thing they do in the morning is reach for their smartphone.…show more content…
We recommend that this include examples of how X1 can bring friends together. For example, a possibly image could include friends who met in college get together to watch their alma mater in a big sports game. Media Strategy: Young Families - We believe that Comcast should focus their media strategy on transmitting their advertisements to young families through 3 channels: outdoor advertisement ( transit ad( buses), billboards), Mobile Marketing, radio, Tv ads

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