Com3707 Essay

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COM 3707 Political, governmental communication and media ethics Semester 2 Assignment 2 - 741060 Media Ethics Deadline 13.09.2013 _________________________________________________________________ DECLARATION I, the undersigned, hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of reference techniques. I have read and understood Tutorial Letter CMNALLE/301/4/2013 regarding technical and presentation requirements, referencing techniques and plagiarism. Student name Student number Date Witness’s signature _________________________________________________________________ TABLE OF CONTENTS 1 2 INTRODUCTION INTRODUCTION TO NORMATIVE MEDIA THEORIES, PAGE 3 PUBLIC COMMUNICATION VALUES AND MEDIA ETHICS 2.1 2.2 2.3 2.4 3 3.1 3.2 3.3 4 4.1 4.2 5 Authoritarian theory Libertarian theory Social Responsibility theory Soviet Communist theory PUBLIC COMMUNICATION VALUES Freedom as a public communication value Equality as a public communication value Order as a public communication value PROFESSIONAL MEDIA ETHICS Professionalisation The influence of the socio-political structure CONCLUSION TO NORMATIVE MEDIA THEORIES, PUBLIC COMMUNICATION VALUES AND MEDIA ETHICS 6 INTRODUCTION TO IEA MODEL AND TWO ETHICAL DECISION MAKING ISSUES 6.1 6.2 6.3 7 7.1 7.2 8 Meta-ethical variables Normative variables Legal stipulations ETHICAL DECISION MAKING IN THE MEDIA Reporting on violence The right to privacy CONCLUSION TO IEA MODEL AND TWO ETHICAL DECISION MAKING ISSUES 9 CONCLUSION 3 3 4 4 5 6 6 6 7 8 8 9 9 9 9 10 10 10 11 11 12 12 13 14 SOURCES CONSULTED ADDENDUM A: SELF-ASSESSMENT AND SELF- REFLECTION COM 3707, Semester 2, Assignment 2 – 741060 Student no. 4206-573-9 2 1 INTRODUCTION The study of media ethics encapsulates various elements, theories and
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