Com260-2 Essay

2557 Words11 Pages
COM2602 INTEGRATED ORGANISATIONAL COMMUNICATION SEMESTER 1 ASSIGNMENT 01 TABLE OF CONTENTS PAGE 1 INTRODUCTION 1 2 COMMUNICATION IN THE ORGANISATION 1 2.1 Fields of communication 1 2.1.1 Corporate communication 1 2.1.2 Public relations 1 2.1.3 Marketing communication 2 2.1.4 Business communication 2 2.1.5 Organisational communication 3 2.2 The strategic role of communication 3 2.2.1 Strategy communication 4 2.2.2 Communication strategy 5 2.2.3 Communication of strategy 5 3 THE RATIONALE FOR COMMUNICATION INTEGRATION 6 3.1 Alignment of messages from all sources 6 3.2 Communication integration 7 3.2.1 Definition 7 3.2.2 Elements of communication integration 7 3.3 Reasons for an integrated communication approach 8 4 CONCLUSION 9 SOURCES CONSULTED 10 1 INTRODUCTION The aim of the assignment is to describe communication in the organisation and examine the reasons for an integrated approach. The first question investigates the origins and emphases of various fields of communication in the organisation; and, communication's strategic role. The second question defines and explains communication integration; and, the rationale behind it. 2 COMMUNICATION IN THE ORGANISATION 2.1 Fields of communication 2.1.1 Corporate communication Corporate communication has its origin in business; and can be studied in faculties of business, marketing or management. It developed from the need of an organistion to have the capacity to deal with each aspect of communication as it relates to its stakeholders, both internal and external, while managing its functions (Angelopulo & Schoonraad 2006:15 - 16). Corporate communication
Open Document