Com 3702 Essay

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1 COM 3702 MEDIA STUDIES Policy management and media representation Semester 1,2014 Student number : 3356-7514 2 I, the undersigned, hereby declare that this is my own and personal work, except where the works or publications of others have been acknowledged by mean of reference techniques. I have read and understood Tutorial Letter CMNALLE/301, regarding technical and presentation requirements, referencing techniques and plagiarism. Name: Bonita Europa Student Number: 33567514 Date: 2014/05/06 Assignment Number: PORTFOLIO EXAM 892092 Witness: Clint Newkirk 3 TABLE OF CONTENTS 1 MEDIA POLICY AND REGULATION 1.1 History of communication policy 1.1.1 Emerging communications industry policy 1.1.2 Public service media policy 1.1.3 New communications policy 1.2 Freedom of the media 1.2.1 The need for freedom of speech 1.2.2 Threats to it 1.2.3 If, how and why such threats can or cannot be motivate 2 MEDIA MANAGEMENT AND MEDIA MARKETS 2.1 Media concentration 2.1.1 The relationship of competition to concentration 2.1.2 The dual nature of the media industry 2.1.3 The four forms of concentration 2.1.4 The dangers of concentration 2.1.5 Positive externalities of the media 3 REPRESENTATION AND THE MEDIA 3.1 Media representation of race 3.1.1 Discussion 3.1.2 Brief explanation of the meaning whiteness 3.2 Media representation of violence 3.2.1 An introductory thesis (argument) 3.2.2 Define and explain representation, violence and moral panics 3.2.3 an overview of different theories 3.2.4 Discussion of the processes 3.2.5 A concluding argument 3.3 Media representation of HIV and Aids 3.3.1 Introduction to discussion 3.3.2 Illustration of discussion 3.3.3 Impact of the article 3.3.4 Media attention 3.3.5 Placing and timing of article 4 ADDENDUM A: SELF ASSESSMENT AND SELF REFLECTION SOURCES CONSULTED ILLUSTRATIONS PAGE 4 4 4 4 5 6 6 6 6 9

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