Com 304 Research Paper

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Comm 304 Professor Fong Mon, wed, fri My concept is: Ethnocentrism a) From book chapter 4 b) The date I’m presenting is April 28, 2013 a) Ethnocentrism has a lot of negative consequences in communicating and is therefore a big barrier in intercultural communication. Ethnocentrism causes that people base their social interaction on their own cultural norms, which can lead to misunderstandings and eventually to severe miscommunication. Another consequence is that because something is different, the other culture is perceived as wrong and improper and that this becomes a stereotype for everyone from this culture. b) Verbal: verbal behaviors demonstrate this concept in interaction by different cultures having
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