The internet is much quicker than any other form of communication and is also very cheap. For example e-mails are completely free to use and are delivered to the recipient (however far away) in a matter of seconds. Also the developments in software like Skype have allowed people to have face to face conversations when they are miles away from each other. This could be very important for TNC’s trying to tell their bosses in HQ about the factory and its productivity. They could just show them around using Skype.
They will achieve their goals by having good communication with its employees, having good customer service and keeping their shareholders happy with the performance of the business. Tanglewood stores sell almost the same types of products offered in other stores but they focus on quality, durability of its products and reasonable prices. They want to satisfy the needs and desires of their customers so they offer a complete outdoor theme with real wood décor and use of natural colors. Tanglewood also offers an online store where the customers can look at their merchandise and are able to pick up at the closest store. They also have low-cost shipping arrangements to the benefit of
Through their new clothing line Patagonia was born. Soon Patagonia became one of the most popular outdoor clothing and equipment companies in the world. What I liked most about this book was learning about Patagonia’s many different philosophies. Philosophies such as product design, distribution, management, and human resources I found very interesting, it helped me understand how a company is actually run. But what I found most interesting was the Environmental Philosophy.
Marketing II Exercise #2 Amazon.com Summer quarter - 2012 1. High Industry Attractiveness for Amazon.com Medium 1 Market of Kindle v. Apple Ipad Innovative new offerings such as: Kindle, Cloud, Web Services 2 Recognized & Trusted Service 3 Bargaining power of customers is low - Cost Leadership Low 2 Innovation Services Brand recognition High customer satisfaction 3 Sales of 3rd party sellers of books, audio, technology 3 Pay suppliers quickly 1 They continue to invest and grow their market with their going Global 1 Kindle app v. Apple apps 2 Bargaining Power of customers low customer service is low 2. SWOT ANALYSIS Strength- Its profitable, the profits jump from 52 million to 74 million in the same period of time. A few years ago Amazon was losing large amounts of money, due to expenditures need to upgrade. The recent increase is due to low delivery cost to customers.
The internet offers competitive pricing, easy access and convenience, customers can personalize services. The worldwide web not only features products but also services that allow consumers to pay their utility, credit card, mortgage and car bills online. Customers can search travel destinations and make reservations for airfare, hotels, and rental cars from the comfort of their own home. Technology advancements have made connecting to the internet easier and affordable; many businesses offer hot spots for Wi-Fi access. More and more companies are using the internet to promote new products and services.
Since Microsoft offers many programs that will be useful in organizing the business, and is usually included with new computer purchases, this is the software I recommend. This is also a familiar program to most users as well as user-friendly. Once all is installed, apps that can be found online can also be implemented at a later date, such as several Google applications that are pertinent to this business. I recommend Ruben and Lisa purchase smartphones that will provide remote connectivity to the business computers to allow each of them the freedom to access information from remote locations should the need arise. This will also enable them to perform many tasks from anywhere without the need to physically be in the building.
GAP favors their customers by offering great discounts for card holders. On several occasions merchandise are marked down to half the price which makes them even more affordable. Classic Style - GAP clothing styles are classic and timeless. GAP clothing can easily be paired with many of the clothes in anyone's wardrobe. They never go out of fashion.
Amazon focuses on convenience, selection range, and price. “We seek to offer the Earth's Biggest Selection and to be the Earth's most customer-centric company, where customers can find and discover anything they may want to buy online”. In addition to the direct retailing services, Amazon allows other small and medium sized businesses to sell their products through the company’s websites. The customers and business are able to complete their orders and transactions in Amazon’s websites. Other individuals such as authors, musicians, and filmmakers are also able to sell their products using the same platform.
With all the advantages of moving to the internet the online community continues to grow. Of course you can still do all your banking at the bank or go to the store to buy stuff, but times are changing. 40% of the Bank of America customers use the Online only account that charges a fee if you want to use the physical bank. With the way things are going our entire society could go completely online. With people relying on the internet for their everyday lives its no wonder that to some people think that internet should be considered a human right.
Dollar Shave Club is outstanding in their approach to marketing 1a) Dollar Shave Club regularly gets millions of online views on their commercials. The benefit of online marketing is that aside from original production costs, the social shares across the web costs them little, if any, money at all. The publicity that the online commercials create is cheaper than the average 30 second television commercial, though the same online commercials also run on television. Online marketing connects with Dollar Shave Clubs target demographic of young adults. 1b) Dollar Shave Club commercials convey the message that their razors are all customers need without paying extra in a humorous way.