Columbia Sportswear Company

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SWOT case study Columbia Sportswear Company William Gray Introduction to Business and Technology 115, Fall Semester A Professor Bonnie Bizzell November 5, 2009 This is a SWOT case study on the sportswear company Columbia. I will be coving the strengths, weaknesses, opportunities and threats the Columbia Sportswear Company faces every day. The Columbia Sportswear Company started as a simple hat making company in Portland. The company is based in the Pacific Northwest and knows the value of good, weather proof clothing. From the introduction of the first fishing vest back in 1960 to becoming a global supplier of sportswear available in over 72 countries, Columbia Sportswear company is clearly a world leader in the sports wear market. Columbia is strong because it offers many types of sportswear for every type of outdoor sport. Whether you like to fish, hunt, snow ski, water ski or golf Columbia has the right gear for you. Columbia also uses the power of the internet to reach millions of people across the globe. Columbia’s makes purchasing sportswear over the internet quick and easy with great customer services like free or flat rate shipping and easy return policies. The company also has limited life time warranties in place for everything it sells. Columbia is strong because it has bought up most of its competition. Columbia has bought out Sorel, Mountain Hardwear, Montrail and Pacific Trail. Additionally in 2009 they introduced e-commerce and a Titanium golf line. Columbia Sportwear employs the same type of people who buys the product, people who enjoy the great outdoors. By employing people who share a passion for the great outdoors Columbia is able to make a better product and the customer gets what they want, a quality product that does what it’s made for. Columbia believes in giving back to the communities by reducing its 1 of 5 environmental impact

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