Color Theory Essay

1656 Words7 Pages
Color Theory Color dominates our daily lives. From knowing that the green light at an intersection gives you the right-of-way, the bright reflective white of a metal building, to the blue in the sky and orange-yellow of the sun. Colors are powerful. A certain hue or color can affect the mood and actions of someone. We choose the colors of our clothes and our home décor to create a beautiful, peaceful, or exciting environment. Every color has multiple meanings and feelings surrounding it. A lot of the time these feelings are the same between most people but depending on the culture, background or even personal taste, the same shade and color can mean two different things. Businesses use colors and color theory to gain customers and make shoppers think/feel in a certain way. Advertisements are planned by the company to attract certain target markets and demographics. Color theory is used in the graphic design field to help create a specific mood and atmosphere on products and websites. Even the color of someone’s clothing can have an impact on their mood and how other people view them. Color is a perceptual phenomenon that is the result from the way our eyes process electromagnetic radiation, or light. According to Phil Green, “light is produced when electrons move from a higher energy level to a lower one, and, in the process, energy is emitted. If some of this radiated energy has a wavelength that falls within the visible part of the electromagnetic spectrum, then it will be detected by the human eye as visible light” (pg. 5). Light is generally colorless, or white. We see color when certain wavelengths are removed. For example, when we see blue, that means that the other wavelengths are masked and only the blue light/wavelength is transmitted. There have always been colors. They may not have always been named but they have always been there. Different color
Open Document