Color Meanings Essay

452 Words2 Pages
The color brown is a serious, down-to-earth color signifying stability, structure and support. The color brown relates to quality in everything - a comfortable home, the best food and drink and loyal companionship. It is a color of physical comfort, simplicity and quality. From a negative perspective it can also give the impression of cheapness and stinginess in certain circumstances. Brown is friendly and approachable. It is loyal, trustworthy and dependable in a practical and realistic way. Brown Represents: Stability: Reassuring and comforting, earthy and contained. Structure: It encourages orderliness and organization. Security: Safe and protective - a refuge from the chaos of the outside world and a sense of belonging. Natural and wholesome: related to the earth, nutrition, health and goodness. Light Brown: is friendly and approachable, sincere, honest and genuine Brown is appealing to most men due to its strength, reliability, durability and practicality (it hides the dirt). It is not as well accepted by women unless they are involved in outdoor activities and farming. With its connection to the outdoors and down-to-earth activities, brown is suitable for businesses promoting outdoor products and services. Earth moving, landscaping and farming businesses are inspired by the use of brown, along with anyone marketing wholesome and organic products. Durability and credibility as well as homely and comfortable are positive messages given by the use of brown. Too much brown can be heavy, dull and boring. It can appear too staid, serious, passive and unsophisticated. Light brown suggests neatness, openness, approachability and friendliness. The color pink represents compassion, nurturing and love. It relates to unconditional love and understanding, and the giving and receiving of nurturing. A combination of red and white, pink contains the need for

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