From the information about Chobani in the case and at the start of the chapter. (a) Whom did HamdiUlukaya identify as the target for his first cups of Greek yogurt and (b) what was his initial "4Ps" marketing strategy? Hamdi Ulukaya envisioned a yogurt with pure, authentic and all natural taste, just the one he used to eat in his home country, Turkey. He wasn’t satisfied at all at how yogurt tasted in the U.S and believed there was a big potential in the market for a new kind of yogurt. His target was to successfully hit the mass market of the American consumers so in the initial stage he chose to distribute his product in the local grocery stores and also in the ordinary shelves of the supermarkets.
1a}.From the information about Chobani in the case and at the start of the chapter, (a) whom did Hamdi Ulukaya identify as the target for his first cups of Greek yogurt? Hamdi Ulukaya envisioned a yogurt with pure, authentic and all natural taste, just the one he used to eat in his home country, Turkey. He wasn’t satisfied at all at how yogurt tasted in the U.S and believed there was a big potential in the market for a new kind of yogurt. His target was to successfully hit the mass market of the American consumers so in the initial stage he chose to distribute his product in the local grocery stores and also in the ordinary shelves of the supermarkets. 1b}.What was his initial "4Ps" marketing strategy?
Comparing the Nutritional Values of Ice Cream versus Frozen Yogurt Contents Introduction 1 Data Section 1 Ingredient Differences 1 USDA Nutritional Values 1 Cold Stone Nutritional Values 3 Calcium Content 4 Additional Factors 6 Conclusion 6 Summary and Interpretation of Data Gathered 6 Recommendation 6 Works Cited 7 Comparing the Nutritional Values of Ice Cream versus Frozen Yogurt Introduction Health problems are constantly on the rise with our increasing population and unhealthy food consumption. Such problems would be dramatically reduced if companies such as Cold Stone Creamery were to reduce or replace their ingredients or menu items with healthier options. As a leading franchisor of premium ice cream parlors, switching to healthier options would have a positive impact on customers and would set an example for other companies to follow. One possible solution is a partial substitution of ice cream menu options with frozen yogurt. Frozen yogurt is the closest dessert to ice cream in terms of taste and build.
MARK 20 Chapter 1 Case Study Questions: Chobani 1. From the information about Chobani in the case and at the start of the chapter, a. Whom did Hamdi Ulikaya identify as the target for his first cups of Greek yogurt? People who enjoyed yogurt as much as he did, sans artificial preservatives. He was wanted to sell to major grocery chains.
Starbuck 6th week: Starbuck shares slightly increases this week as shares close at 54.808. 16. Pepsico 6th week: There was slight decrease for Pepsi share as market close at 59.769 17. Kraft foods 6th week: There were steady increases this week as the share price close at 40.994
1. 2011 2012 ROCE = 30% ROCE = 34.58% Gearing = 32% Gearing = 28.2 % Asset turnover = 4.83 Asset turnover = 2 .38 Appendix A gave me a overall view of superstyles profitability and asset turnover. In 2012 superstyle has increased its return on capital employed by nearly 5 %. This is an advantage for the business, as it states that the business gets more money back from their money invested in 2012. Not only the ROCE has improved, the gearing ratio has decreased by 4%.
I calculated an “inventory turnover ratio” which measures the number of times a company sells its inventory during a year. A high rate of turnover indicates easiness in selling inventory; a low rate indicates difficulty. In 2011, the inventory turnover was 6.1. By 2012 the ratio decreased to 5.2. The decrease may be due to a slow ability to turn around merchandise in sales and potentially due to paying a higher cost for goods.
Balance Sheet analysis shows the company has increased cash assets, significantly reduced debt, and added to stockholder value which makes Riordan financially strong and desired by investors. Income Statement analysis reveals that Riordan has successfully reduced certain costs, but profits are down from previous years. Riordan Manufacturing’s Accounting System requires a number of software modules which will integrate well and greatly reduce the labor intensiveness and nearly 3-week delay of month-end general ledger
Greenspan kept lowering interest rates through 1992 and the changes in GDP from quarter to quarter started to increase in Q2 of 1991. However the impacts to the economy had already taken hold and unemployment was at 7% by 1992. Low consumer confidence levels caused consumer spending to significantly decrease during the recession. The Fed took action by continuing to reduce interest rates. The election of the new democratic administration also increased consumer confidence and eventually consumer spending started to increase over
There are several parallels that lead us to believe that history may be repeating itself. Today’s U.S. economy is producing 2.2% more goods output then before the economic recession started in the late 2000’s, but with 3.8% fewer workers. This can be attributed to our modern day recession stimulating huge productivity and efficiency gains as business let mediocre employees go to save on labor costs. They have learned to do more with less. Unemployment rates were steadily on the rise just a few months ago and corporate profits are at all time highs.