Colombina Financial Analysis

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Presented by: Shelly Florian Russi Diana González Muñoz Hassan Karamedine Mahmoud Adriana Massi Hoyos Presented to: Pedro Bossio Business School International Business Finances I May 24, 2011 Barranquilla TABLE OF CONTENTS INTRODUCTION 1. THE PROBLEM TO SOLVE 2. OBJECTIVES 3. GENERAL INFORMATION OF THE COMPANY 3.1 Name and brief history 3.2 Organizational structure 3.3 Current business 3.4 Strategic business units/ Product lines 3.5 Mission 3.6 Vision 3.7 Corporate objectives 3.8 Environment analysis 3.8.1 Industry to which the Company belongs 3.8.2 Economic activity of the Company 3.8.3 Economic situation of the Company and of its related industry 3.8.4 The Company in the World context 3.9 Financial diagnosis 3.9.1 Macroeconomic trends and the performance of the Company 3.9.2 Horizontal and vertical analyses 3.9.3 Financial ratios 3.9.4 The funds statement, cash flow statement, and free cash flow statement analyses 3.10 Prospective analysis 4. CONCLUSIONS BIBLIOGRAPHY AND REFERENCES INTRODUCTION Every year, Semana magazine ranks the “100 biggest companies in Colombia” according to their operating income where Colombina S.A. is always present. Colombina is recognized as one of the leading companies in the food sector, especially in the confectionery and cookies subsectors, in which they attend 50% and 18% of the market share, respectively. Colombina operations national and internationally has assure growth and permanence in the market during the years 2007 and 2008. Although the company has achieved its strategic objectives such as financial growth, captivating consumers, satisfying expectative in customer service and managing resources effectively, they are not the only player in the market. While they enjoy a really good position in the confectionery market, chocolate sector could be better.

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