College Student Athletes

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The Business of College Sports RES/110 The Business of College Sports It is 48 hours before the highly anticipated college football national championship game pitting the undefeated university of Texas longhorns staring Heisman runner-up Vince Young versus the undefeated university of Southern California Trojans staring Heisman winner Reggie Bush. The excitement of the game generated billions of dollars from the Rose Bowl in Pasadena to Wall Street. Lost in the excitement of the financial windfall is the student athlete. While televising networks, corporations, the National Collegiate Athletic Association (NCAA), and its universities reap the financial rewards from the success of the athletes, the athletes receive little in…show more content…
The NCAA and its opponents for paying college athletes are of the opinion that paying student will bring in corruption, exploitation and disarray to collegian sports, while other are of the mindset that the price of a college education is enough. According to the College Board, average total costs for 2009-2010 were $35,636 at private universities and $15,213 for in-state students at state colleges (College Cost$ Gone Wild, 2010). While the NCAA and opponents for paying student-athletes is firm in their beliefs, they have little ethical or moral ground to stand. It is true that in today's economy, a college education is very expensive and unachievable for some, but when compared to the dollars the athletes generate annually there is no comparison. Speaking with the Assistant Dean of Student Affairs at the University of Rhode Island, Earl N. Smith III, the questioned was posed, "should collegian athletes be paid for their services while representing their universities?" Smith responded, "Yes, it all comes down to ethics. These kids generate huge sums of money for the NCAA and its universities and some of them come from extreme hardship. It is more than just a college tuition that they need. You have travel, clothes; a lot goes into college other than tuition (E.N. Smith III, personal…show more content…
9.1% of college baseball players, 4.6 % of hockey players and less than 2% of men and women college basketball, football, and soccer players go on to play professional sports (Paying College Athletes, (2010). The NCAA made 4.2 billion from its basketball programs, 529 million from CBS, and 2.8 billion from licensed merchandise. The University of Louisville basketball program made 16,869,659 in profit alone in 2009. With so few student-athletes reaching the professional level, now is the time to compensate the athletes for their athletic endeavors. Adopting and instituting a program similar to that of major league baseball, revenue sharing. Revenue sharing is the distribution of income among limited partners. The distribution of income between the NCAA and its university can see to each student receiving a stipend from their efforts on the field of play. The benefits of revenue sharing for the NCAA, the universities, and the student-athletes are endless. Revenue sharing can lead to the reduction in NCAA illegal benefit violations. It will remove the stigma of the NCAA being and exploiter of its athletes. It would lead to more student-athletes staying in school and achieving a college degree compared to only staying in school one or two years and gambling on achieving professional success on the court or in the field of

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