Colgate Brand Essay

3044 Words13 Pages
TABLE OF CONTENTS 1.0 Acknowledgement 2.0 Topic: A Report on The Student’s Feedback TowardsColgate Toothpaste Product in Malaysia 2.1 Abstract 2.2 Terms of Reference 2.3 Introduction and Objectives 2.4 Company Background 2.5 Procedure 3.0 Data Collection Method 4.0 Data Findings 4.1 Age Of Students 4.2 Gender Of Students 4.3 Nationality Of Students 5.0 Graph Findings 5.1Usage of Variations Of Colgate Toothpaste Product 5.2ColgatePurchaser 5.3 TypesOf Colgate Toothpaste Purchased By Students 5.4 Product Attributes That Influences Purchase Decision 5.5The Effectiveness Of Colgate Toothpaste 5.6The Brand Image Of Colgate Toothpaste 5.7The Performance Of Students Towards Colgate Toothpaste Product 5.8Duration Of Product Usage 5.9 Frequency Of Product Purchase 5.10 Product Purchase Needs 5.11 Place Of Colgate Purchase 5.12 Price Of Colgate Product 5.13 Popularity Of Colgate Product 5.14 Influences Of Buying Decision On Colgate Product 5.15 The Types Of Colgate Promotional Activities 5.16 Future Usage Of Colgate Product 5.17 Types Of Marketing Affected By Brand Loyalty 5.18 Frequency Of Brushing Teeth Per Day 5.19 Future Purchase Consideration For Colgate 6.0 Conclusion 7.0 Appendices 7.1 Survey Form 8.0 References 1.0 ACKNOWLEDGEMENT We, Faculty Of Business And Accountacy ( FOBAA )students of SEGi College SubangJaya and University Of Sunderland ( UK ), would like to give a big thank you to our English lecturer, Mrs. Looi Tan, for all her guidance and support towards us. If it wasn’t for her guidance and faith, we wouldn’t have done this project in such a way and also will not have the
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