Colgate Essay

1135 WordsMay 8, 20125 Pages
gateYou can choose two regions where Bull operates (e.g. Europe and Northern America) and analyze if the Supply Chains in these two regions are the same, or similar, or if they have particularities. What factors are the particularities due to? U.S.-based Colgate-Palmolive Company manufactures and markets consumer products that include well-known brands of toothpaste, soap, laundry detergent, and pet food. Operating in over 200 countries and territories, Colgate earns approximately 75% of its sales from international divisions. The company drives top-line growth by rapidly introducing innovative products, strengthening global brands, and concentrating on customer service. Colgate maintains strong global growth by following a tightly defined strategy to foster business efficiency and increase its market leadership. Ongoing improvements in Colgate’s gross profit margin have been facilitated by continued enhancements in its supply chain programs. These enhancements have their roots in the implementation of SAP® enterprise resource planning software in 1994. Ever since that, Colgate has significantly improved global visibility for its supply chain management processes, automated many of these processes, improved supply chain decision making, increased the speed to market for its products, and reduced costs. The financial benefits of this strategy are significant. Consistently, Colgate raises its operating profit margin, reaching a record 18.6 percent in 2000, up from 9.8 percent a decade ago. Gross profit margin has improved steadily as well, climbing from 45.2 percent to 54.4 percent over the past ten years. Overhead reduction and lower working capital as a percent of sales are further success indicators. Investments in leading-edge technology continue to drive profitability. Colgate is among the early and most successful adopters of SAP, the powerful enterprise

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