Coke Zero Essay

297 WordsSep 12, 20152 Pages
• Coca-Cola: The Brand Coca-Cola is the world leader in the soft drink market. The product was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. When one thinks of a market leader, one usually thinks of a brand like Coca-Cola! In the cola segment of the market, Coca-Cola Classic is losing a little ground each year but Diet Coke is gaining ground. This trend is a direct reflection of consumer demand for products with fewer calories. New line extensions such as Coke C2 and Diet Coke with Lime have added some volume to the brand. Coca-Cola brands include Coca-Cola Classic, Diet Coke, Caffeine-Free Diet Coke, Caffeine-Free Coca-Cola Classic, Vanilla Coke, Cherry Coke, and Diet Coke with Lemon, Diet Vanilla Coke, Coca-Cola C2, and now Coca-Cola Zero. • Coca-Cola: India Coca-Cola India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Over the last 22 years, ever since its re-entry in 1993, the company has gone on to establish an unmatched portfolio of beverages; refreshing consumers with its leading beverage brands like Coca-Cola, Coca-Cola Zero, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices, Georgia and Georgia Gold range of hot and cold tea and coffee options, Kinley and Bonaqua packaged drinking water, Kinley Club Soda and BURN energy drink. The Company along with its bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers. Its brands are some of the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top selling sparkling

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