SodaStream 1. What is SodaStream’s business Model? How is it different from the conventional carbonated soft drinks business model (e.g., coke, pepsi, etc)? SodaStream has taken completely different approach to carbonated soft drinks market, controlled by the three biggest players: Coke, Pepsi and Dr. Pepper. Unlike its big competitors that use traditional sales and distribution model focused on transforming concentrate into a bottle of soda and delivering it to a customer, SodaStream produces soda system that allows customers make their own soda at home.
| Coca Cola carries market development by introducing new types of Coca-Cola in their market by catering the needs of the market such as dietary needs. Coca Cola has therefore introduced a new type of dietary cola that cater to different dietary requirements. Coca Cola has developed a new dietary soda called Coke Zero | Product Development | Cadbury carry out their product development, by developing new products for example new types of chocolate such as the Cadbury Dairy Milk Ritz and Lu chocolate, which they investing highly on through market research. This generated sales and interests and allowed the organisation to get new customers. | Coca cola carries out its product development in almost the same manner as Cadbury except Coca Cola he company's Business Intelligence and Planning Department is responsible for collecting the research and presenting it to the Consumer Marketing Department.
Support your position. • Given a company that is already diversified, suggest how senior management may determine the most effective strategy and how it should be evaluated. DQ 2 : "PepsiCo" Please respond to the following: PepsiCo has historically trailed the Coco-Cola company in carbonated beverage sales. Suggest a strategy that may enable PepsiCo to close the gap in this market. Explain how this may allow PepsiCo to achieve the number-one market position.
Secondly, as the project was launched in the Pepsi cola drink trademark instead as PepsiCo, it remains to be seen what positive externalities the project has brought along – i.e. increase in sales for PepsiCo’s snacks products. Thirdly, market research need to be done to assess the change materialized in consumers’ perception from the project – i.e. as Pepsi’s positioning changed in consumer’s minds? If so, is it towards the direction Pepsi favored?
Table of Contents Introduction 3 Pepsi’s Marketing Idea 3 Why Use Celebrities? 4 Product Placement in Relation to Target Market 5 The Pepsi Marketing Idea In Relation To the Boston Consulting Group Matrix 6 Media Saturation 7 Conclusion 8 References 9 Introduction In the article “Why fashion keeps bottling celebrity pop,” Seckler (2005) Alan Siegel, chairman and chief executive officer of Siegel & Gale states that “Marketing leverages what's going on in society — and we live in a society that is celebrity obsessed"(p.1). The Pepsi Corporation, a multi-billion dollar soft drink conglomerate, has upon discerning this societal trait, devised a marketing campaign designed to tap in to this celebrity fascination to increase exposure and profit. The purpose of this assignment was to identify a great marketing idea and comprehensively describe its marketing and this report will investigate this particular campaign and its influence on the market, in relation to the assignment topic. Pepsi’s Marketing Idea In 1961 Pepsi had redefined its target audience, recognising the importance of securing the younger post-war generation as consumers, with the slogan “Now It’s Pepsi, for those who think young” defining youth as a state of mind rather than actual age (Pepsi.com, 2006).
There are minor differences in the products that Coke and Pepsi are selling but major differences in how those products are marketed. Coke has in this case clearly defeated Pepsi in the overall experience offered through its homepage. ANALYSIS CRITERIA: The homepages for the soft drink manufactures Coke; http://www.coca-cola.com/ and Pepsi; http://www.Pepsi.com/ will be analyzed by three different criteria. The homepages will then be ranked on a scale of 1 to 3, 3 being the best and 1 being the worst. The combined total of ranking points will be used to decide the overall winner.
If Pepsi were to offer a new product it wouldn't be surprising to see Coca-Cola follow suit. But in the financial evaluation comparison of Coca-Cola, and Pepsi-Co it is easy to see Coca-Cola's in the lead. This is largely due to the international market. Coca-Cola entered foreign markets a lot differently than Pepsi-Co, providing it an edge over Pepsi-Co While Pepsi-Co invested heavily in foreign markets, Coca-Cola's appointed bottlers with significant experience easily neutralized any threat Pepsi-Co could pose. (Harkonnen) Another reason Coca-Cola holds such a dominant position in world market is due to World War II.
This stage gets its name because the product is rapidly growing in the market bringing a profit to the company. In turn, coca-cola will take this money and use it towards more marketing techniques to keep the consumers buying the product. With Coca-cola already being a trusted company, we think the new Jack Daniels pre- mixed drink will have a steady climbing pace as more consumers trying the product. We are
Opportunities are the growing energy drink market as well as the possibly expansion of their flavor line. Threats include recent media attention on claims the drink contains harmful endocrine-system disruptors. Attention all grocers, a new product is due to hit the shelves that will become a mainstay in your beverage sales inventory. The new drink, called Enigami, is an organic energy-type beverage that contains vegan ingredients and natural sources of flavors and extracts. The lineup of these beverages includes Enigami Spirit, Enigami Mind, and Enigami Meditate.
The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special versions with lemon, lime or coffee. Based on Interbrand's best global brand 2011, Coca-Cola was the world's most valuable brand.  Contents [hide] 1 History 1.1 New Coke 1.2 21st century 2 Use of stimulants in formula 2.1 Coca — cocaine 2.2 Kola nuts — caffeine 3 Production 3.1 Ingredients 3.2 Formula of natural flavorings 3.3 Franchised production model 4 Brand portfolio