Cognitive Surplus Book Summary

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Shirky In the book Cognitive Surplus, by Clay Shirky, he explains what cognitive surplus, means, motive, opportunity and culture are to him. He also explains what the categories personal, communal, public, and civic mean. Shirky’s argument in the book was actually a really strong and persuasive argument. First, the name of the book is cognitive surplus. Cognitive means thinking and surplus means more than enough. So, meaning extra brainpower. Means, like in his Gutenberg example, was about the Gutenberg economics was the new “printing press” in Germany in the mid fifteenth century. It was much faster than the printing press and was called the moveable type. They made a good profit from it too. It took them a lot less time to make copies…show more content…
The Gutenberg economics transformed into a lot of new kinds of media today. From images, music, CD’s were encoded to other objects. Radio and TV was created. And the internet is much done in the same way. It all is much related to the economics of what Gutenberg first created. The motives that Shirky draws from the Deci and Frey research was that Deci was self-determination and Frey was the motivation crowding theory, and that motivation divides into intrinsic and extrinsic. So one represents a reward itself and the other there is an independent reward in it. Intrinsic motivation is the value of Autonomy. In the Josh Groban example the foundation doesn’t have its own website. It has a small section with brief updates and press releases. It is clean, professional and minimal. Opportunity of experiment rejecting unfair splits. People derive pleasure from punishing wrongdoing, but doesn’t happen against computers. Generations do differ, but less because people differ than because opportunities do. Shirky also explained how culture was related to the day care experiment. The main lesson with the fines and the day care centers is that people are paid to perform a task and the culture of where compensation comes outside of a formal contract. In the study the parents were not picking up the
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