PROJECT ASSESSMENT FEEDBACK Title | Using the analytical tools developed on this unit, conduct an economic environment analysis of a business you have selected for study and suggest a competitive strategy for that business to cover the next four years. | Margin abbreviations | A / V / U - Avoid this usage / This is verbose / This statement not clear / Ambiguous | | D - Needs definition | | NS / No! - Statement is a non-sequitur - i.e. logically incorrect / Statement is factually incorrect | | R - Repetition - this point already made | | S? / Ref! - Reference / Source for this statement? / Citation is incorrect or incomplete | | Sp / P / PE - Spelling error / Punctuation error / Poor expression – see writing skills advisor | | T - Title for table, appendices or graph required | This assessment task (AT) is graded under the following headings: (1) instructions & guidelines; (2) knowledge of economic concepts & theories; (3) discovery & use of economic data; (4) application of economic analysis; (5) standards & conventions: referencing; avoidance of plagiarism, expression; presentation. | Summative Comments – see also inked in-text comments | Mark: | | Instructor Comments | |
This paper provides a brief work on Coca-Cola in terms of its business, its production environment, its market structure, and its context in international economy relating to its home country economy and currency exchange rates. The Coca-Cola company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world’s most valuable brand, the company’s portfolio features 14 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, Vitamin water, powerade, Minute maid, Simply and Georgia.