QBT Task 4 – Final Version 2 Robb Farrell Western Governors University Student ID# 000242903 THE REAL BOTTOM-LINE OF TODAY’S BUSINESS Research reveals that companies that focus on adhering to ethical standards and investing in socially responsible practices to the benefit of all stakeholders have a significant business advantage it today’s market place. Socially and ethically conscious originations have compelling business results in related to employee loyalty, company profits and consumer affinity. There was a time in our capitalist society that an organization’s number one priority and predominant focus was profits and shareholder interest. Indeed things have and are changing. In today’s market climate, companies have had to increase their consciousness as to what really matters.
What is the CEO's role in all of this and 3. Can this work in your organization? If not, why? Using in-depth research as well as critical thinking, the analysis will support the view that Costco successfully uses the flexible leadership theory (FLT) and that the CEO is key to the success of the flexible leadership theory at Costco. The analysis will also show that, although the flexible leadership theory would be beneficial to APAC, it would not be supported based on the current culture of the company.
1. In the video the macro environment of PepsiCo was largely influenced by the demographics and cultural ways of India where by the demonstrated a violent protest, because in that area water is a very valued resource and PepsiCo were destroying their rivers with chemical waste, whiles the people of that country go thirsty for water. Diversity: PepsiCo diversify the world by being the first major company to market to African Americans, they say that as an untapped resource and took full advantage of it which was proven successful. Technological Environment: these are the forces that create new technologies, creating new product and market opportunities. 1.
Liugai Andrei BA-109 Nike’s sweatshop. Lesson should be learned In modern society, social responsibility of corporate is divided into economic responsibility, Legal liability, responsibility of charity and Ethical responsibility. Ethical responsibilities legally do not have to be forced by social norms formed companies comply voluntarily. So then companies need to pursue what ethical management is. Phenomenon called multinational corporations, business activities were confined within one country in the past have appeared riding the wave of globalization.
May 4, 2012 Social Business vs. Profit-Making Business The fragile status of this world and its people has made it increasingly evident that there is a necessity for the reformation of our currently established, profit-based business model. It is has become impossible to depend and secure for the well-being of our future generations without doing so. The more-conscious model of social business must be adapted to ensure the sustainable development of humanity since it is superior to the solely profit-seeking model in meeting the needs and eradicating the problems of the modern world. The most basic difference between social business and for-profit organizations is their reason for existence.
Table of Contents Introduction 3 Pepsi’s Marketing Idea 3 Why Use Celebrities? 4 Product Placement in Relation to Target Market 5 The Pepsi Marketing Idea In Relation To the Boston Consulting Group Matrix 6 Media Saturation 7 Conclusion 8 References 9 Introduction In the article “Why fashion keeps bottling celebrity pop,” Seckler (2005) Alan Siegel, chairman and chief executive officer of Siegel & Gale states that “Marketing leverages what's going on in society — and we live in a society that is celebrity obsessed"(p.1). The Pepsi Corporation, a multi-billion dollar soft drink conglomerate, has upon discerning this societal trait, devised a marketing campaign designed to tap in to this celebrity fascination to increase exposure and profit. The purpose of this assignment was to identify a great marketing idea and comprehensively describe its marketing and this report will investigate this particular campaign and its influence on the market, in relation to the assignment topic. Pepsi’s Marketing Idea In 1961 Pepsi had redefined its target audience, recognising the importance of securing the younger post-war generation as consumers, with the slogan “Now It’s Pepsi, for those who think young” defining youth as a state of mind rather than actual age (Pepsi.com, 2006).
Coca cola was bought by businessman Asa Griggs Candler, whose marketing tactics led coke to its dominance of the world soft drink market. Criticism of Coca-Cola has arisen from various groups, concerning a variety of issues, including health effects, environmental issues, and business practices. The Coca-Cola Company, its subsidiaries and products have been subject to sustained criticism by consumer groups, leftist activists and watchdogs, particularly since the early 2000s.
In term of politic that will affecting the 99 Speedmart is government policy. This is because the government policy gives opportunities for growth and profit an attractive manufacturing and export base in the region. Government commits to maintain the business environment that providing companies with the opportunities for growth and profit. However the changes in government policies may either affect positively or negatively. In negatively of the government policy is they can block business operations such as finance, marketing, or property and automatically it become risk for 99 Speedmart businesses.
THE COCA-COLA COMPANY- CARBONATED ETHICS History The Coca-Cola Company is the world’s largest beverage company. Along with Coke, recognized as the world’s most valuable brand, the Company’s portfolio includes twelve other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, Vitamin Water, and PowerAde. Globally, they are the No. 1 provider of sparkling beverages, juices and juice drinks and ready to drink teas. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages.
The rules and regulations of ethics and behavior are affected by the basic values of the goals of company with in the community. Even though there are some organizations that think the only social goal of a company is to gain benefit. With a different school of thought, other members think that the goal of a company is larger than just gaining profit and that everyone that is influenced by the firm's activity, suppliers, employees, shareholders, customers, and the domestic society have a concern and commitment in the firms activity. These commitments are very important to a company regardless of whether it is international or domestic in its activities. However, international companies have to deal with specific difficulties and requirements above and beyond those operating only in local markets.