CoCo Cola Case

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“Coco-Cola prides itself on acting as a local citizen in a global marketplace.” – but how far is that true is what we will try to achieve in the following paper. Coco-cola had always believe that it conducted its business with responsibility and ethics, companies practices were aimed at creating value at the marketplace, providing excellent working conditions, protecting the environment, and strengthening the communities in the place of operation1. Putting these down in paper is easy but to follow it is not that simple. Because being a multinational corporation, the main objective of the business is to make profit, serve its shareholders within the confines of law, and this is seen by others the only motive. To refute this argument, they have to involve themselves into solving social needs of the host country, and this is called Corporate Social Responsibility. Social responsibility and ethical behaviors is some of the key factors that the international managers have to keep in consideration while operating in host countries. This is importance as Global interdependence has increased and without this managing independently will not occur in MNC. However in recent times, violations against human rights, environmental and business misconducts issues have been attached with the company. These issues have originated in Columbia, India and Mexico. These have led to protests, boycotts and formation of organizations to fight against these issues. A nickname “Killer Coke”2 has been given also to the brand after all this criticism. The website on the same name talks about the violations against worker’s and human rights in Columbia. One of the forums3 also says that Coco-Cola is the most widely recognized corporate symbol on the planet. And at the same time it is related to issues of assassinations, water privatization, and worker discrimination. COLUMBIA With the

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