Coca Cola Pestel Analysis

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Factors affected Coca Cola Company Intro The report includes the macro factors affected the Coca Cola Company and few of the articles I have examined from the various sources which I have stated in the end of the report in the bibliography. I have studied the articles are as follows: Political Factors Government plays a main role in manufacturing this product in term of regulation. and the government use to fine the company who break the law made by them. So for that reason Non-alcoholic beverages fall within the food category under the FDA (Food and Drug Administration) The following article is from (http://www.grist.org/article/2009-12-11-employees-rage-against-coke-machine-copenhagen-yes-men/ ) in which in press conference held in City Hall Square, at least 20 people took pledge for the rest of my living days will never, ever, drink Coca-Cola. Grist, "Employees* rage against the Coke machine in Copenhagen," By the Yes Men, December 11, 2009 There was an issue on coca cola that to of their employs had urged people to not to drink soft drink . so because of that the company was came in to press conference. In the Hopenhagen LIVE area in City Hall Square Non-alcoholic business environment also affect due to political factor. And in this they include pricing pressures and from this they have to gain and maintain the shares in the global market as compare to their competitors. Economic Factors There was a time when US economic was strong and most of its parts were doing well. However, things changed. Most economists loosely define a recession as two consecutive quarters of contraction, or negative GDP growth. On Monday 26, the government officially declared that the U.S. has been in recession since March. The following is an article from: (http://www.commodityonline.com/news/Recession-takes-the-fizz-out-of-Coke-Pepsi-in-USA-12231-3-1.html) Recession takes
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