Coca Gla Case Study

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1. What are the key problems that Gupta should focus on in the short term and in the long term? The key short term problem that Gupta should focus in on is making sure this most recent incident of contamination is contained to just the region of India. The last thing that Gupta and Coca-Cola need is for the media and consumers in other global regions hearing about this case and assuming that their Coca-Cola products are contaminated as well. The key long term problems are regaining the market share and stock price that plummeted after the Center for Science and Environment released their findings. In order to do so, they would need to implement aggressive strategies to regain the trust and confidence of the Indian people. 2. How would you evaluate the crisis? I think this crisis is a major blow to the reputation of Coca-Cola, specifically in India. The fact that Coca-Cola products tested in the United States and in Europe showed zero levels of contamination gives the impression that Coca-Cola purposely lowered their…show more content…
On one hand, you have the CSE reporting their findings that Coca-Cola soda has 30-36 times the standard amount of pesticide residue in their soft drinks, backed up by scientific research. On the other hand, you have Coca-Cola’s own team of scientists that claim that these findings are inaccurate. Which side are you supposed to believe? In cases of false accusations (not suggesting that is what happened in this particular circumstance) and incorrect information and rumors, you really are at a disadvantage in trying to prevent the unseen. However, if Coca-Cola is misrepresenting their data and their soft drinks really do contain these unsafe amounts of pesticide residue, then they could have avoided it by making sure their quality control standards were implemented and following using the global standards as a

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