Analyse the possible motivations of The Coca Cola Company for its position and its measures on obesity. Coca Cola has various motivations in doing this campaign. First, it is a way for them to prevent them from a negative publicity. Indeed, NGOs are accusing sugar-sweetened beverage of being responsible of the rising obesity. Through this campaign, Coca Cola is saying two things: they are fighting against obesity meaning they are socially implicated which is valued by consumers and so create a good image for them; then, Coca Cola is not responsible of obesity because they sell no calorie beverages and so in fact the consumers are the ones responsible of choosing such beverages.
In 2009, the executives of Sanlu Group were on trial for toxic milk production. Sanlu Group was ordered to halt production and compensate for victims more than 9 million yuan. In the same year, Sanlu announced breakup due to insolvency. ("") The reason why this scandal was so huge is because Sanlu was a famous company in China. Sanlu Group CO., Ltd, Sanlu for short, was a Chinese dairy products company based in Shijiazhuang, the capital city of Hebei Province.
If you were in charge, what plan might you propose to reduce or eliminate their use? If I were in charge I would eliminate the use of plastic bags all together. Grocery stores are already banning the use of plastic bags. This is the approach I would use. Some places are even taxes the plastic bags, which I don't get.
More than 1 billion people worldwide lack access to safe drinking water (Lawrence & Weber, 2011, p. 43). Especially in the developing countries, with poor water management it contributes to increasing malnutrition and disease, a losing of biodiversity and agricultural production, rising food prices, reducing economic growth and social stability, that leading to conflicts over water resources. The major source for of the Coca-Cola Company’s (TCCC) products is water. Even the company’s CEO admits “that unless the communities where the company operated had access to water, they haven’t got a business” (Lawrence & Weber, 2011, p. 43). Coca-Cola and its bottlers using 80 billion gallons of water every year worldwide; in which two fifths goes into finished beverages.
Do Taxes Really Affect the Consumption of Cigarettes? Sanjay Kumra The issue of smoking has recently been under close scrutiny by the government. Tobacco companies have been blamed for marketing their products to young teenagers who are not even legally old enough to smoke. In recent years, cigarette advertising has been severely limited by the government. Large billboards that once sported such figures as Joe Camel and the Marlboro Man now have to display messages about smoking cessation or why smoking “isn’t cool.” In fact, a person will not see Joe Camel at all due to the prohibition of the use of the R.J. Reynolds cartoon.
-Activists in India charged that the company’s bottling plants used too much water depriving local villagers of supplies for drinking and irrigation - Primary Stakeholders: Coca-Cola, local villagers, non-governmental organizations and India’s government - Expectations v. Performance: There were multiple concerns raised by stakeholders such as environment and government bodies, and various organizations that were creating awareness against the company due to the above discussed issues. Their expectation was that the company should be a responsible social entity that is accountable to the community in which it operates, and hence it has to change its ways in a way that stops causing harm to the larger society.
-“Communication - the human connection – is the key to personal and career success” (Paul J. Meyer, Brainy Quotes 2013). Verbal Communication At any time a person is planning on communicating verbally, there are a few principles that he / she should take into consideration. First, is to think that not everyone has the same pronunciation, vocabulary, or even accent. Second, is to remember that not all vocabulary means the same thing. For example, take the word “pee cola”, in Ghana, this means “very good cola”, but in the United States, these two words would never go together as a title of a soda.
It might still be valued as a taste or popular past time, but the latter promotes binge drinking. Binge drinking is detrimental to the health of an adult, let alone a developing brain. From past experience, I know for a fact that alcohol can impede the intelligence of teens who constantly binge drink. Not even in the long term either, it seemed like they began to decline within a year. Teens are not going to drink alcohol to taste it, they are going to binge drink to get wasted.
It also fell to third in the beverages category that year. Something that further aggravated all of the negative press Coke began to experience in the 1990s was frequent changes in leadership. Coca-Cola changed CEOs three times in less than a decade. Coca-Cola did not perform well on the stock market either, making investors even more nervous. Further complicating Coca-Cola’s position is the obesity epidemic in the United States and other developed nations.
CASE 1-3 Coke and Pepsi Learn to Compete in India THE BEVERAGE BATTLEFIELD In 2007, the President and CEO of Coca-Cola asserted that Coke has had a rather rough run in India; but now it seems to be getting its positioning right. Similarly, PepsiCo’s Asia chief asserted that India is the beverage battlefield for this decade and beyond. Even though the government had opened its doors wide to foreign companies, the experience of the world’s two giant soft drinks companies in India during the 1990s and the beginning of the new millennium was not a happy one. Both companies experienced a range of unexpected problems and difficult situations that led them to recognize that competing in India requires special knowledge, skills, and local expertise. In many ways, Coke and Pepsi managers had to learn the hard way that “what works here” does not always “work there.” “The environment in India is challenging, but we’re learning how to crack it,” says an industry leader.