A SWOT analysis, company objectives, target market, marketing mix, implementation and control will be given to give a clear perspective of Diet Coke’s marketing plan. In a SWOT analysis, regarding strengths, the Coca Cola Company has a high profile of branding, financial resources and customer loyalty. However, there are some weaknesses should be taken into account namely quality of products and unhealthy drinks. Development
| Coca Cola carries market development by introducing new types of Coca-Cola in their market by catering the needs of the market such as dietary needs. Coca Cola has therefore introduced a new type of dietary cola that cater to different dietary requirements. Coca Cola has developed a new dietary soda called Coke Zero | Product Development | Cadbury carry out their product development, by developing new products for example new types of chocolate such as the Cadbury Dairy Milk Ritz and Lu chocolate, which they investing highly on through market research. This generated sales and interests and allowed the organisation to get new customers. | Coca cola carries out its product development in almost the same manner as Cadbury except Coca Cola he company's Business Intelligence and Planning Department is responsible for collecting the research and presenting it to the Consumer Marketing Department.
P2: Explain how the different market research methods have been used to make a marketing decision within a selected situation or business. In this report I will explain how the different market research methods that have been used to make marketing decisions for Coca-Cola and their new product Coca-Cola Vanilla. So to start off with Coca-Cola looked at having a new flavour, as there hadn’t been one since the launch of 1986, Coca-Cola Cherry, so they looked at adding to the Coca-Cola brand whether it be a new flavour or an already popular flavour that hasn’t been in the UK, with the target customer being the general public. The market research method they would use to find out the sales figures of existing products would be done in an office and this would be a secondary research method as they are looking at information that they have already had, from past sales figures. This would be a strategic marketing decision as the research they did helped them to make a decision to bring a popular product to the UK.
Explain how this may allow PepsiCo to achieve the number-one market position. Take a position on whether PepsiCo’s actions of spinning off its fast food establishments created value for the shareholders. Predict the next international market for PepsiCo and if the Power of One strategy is likely to be successful. Explain. Week 7 DQ 1: "Detecting Unethical Practices at Supplier Faculty" Please respond to the following: Assess the value of having a Supplier Code of Conduct when outsourcing operational functions to international markets and the enforceability of such a code.
When analyzing Jones Soda, internal and external environments would prove that the Company is proud of the soda that they produce and the quality of the soda and the unique flavors. Also, Jones Soda is proud of the total reputation that the Company has of their product and how employees are treated. But weakness can be found with the limit of where Jones Soda is sold and the different amount of flavors that are being sold. Marketing Objectives Jones Soda has set some marketing objectives which would make Jones Soda more noticeable, increase sales and introduce new interesting flavors. • more advertisement • healthier flavors • larger diet soda flavors • adding a juice product Marketing Strategies To add to advertising and flavors, Jones Soda will try to complete the following strategies: 1.
GROWTH OF COCA COLA The Coca-Cola recipe was made at the Eagle Drug and Chemical Company, a drugstore in Columbus, Georgia by John Pemberton, originally as a coca wine called Pemberton's French Wine Coca. In 1886, when the county passed legislation which prohibited the alcoholic version, Pemberton responded by developing Coca-Cola, a non-alcoholic version. The soft drink was first sold to the public in Jacob's Pharmacy in Atlanta on May 8, 1886. It proved popular in the United States at the time due to the belief that carbonated water was good for the health. Pemberton claimed Coca-Cola cured many diseases, including morphine addiction, dyspepsia, neurasthenia and headache.
1) Do you think Coca-Cola has used corporate social responsibility principles in addressing the obesity crisis? Explain in detail I believe Coca-Cola has used corporate social responsibility or CSR principles in addressing the obesity crisis. When watching their commercial called ‘Coming together(p.37).’, I realized that Coca-Cola really is trying to make a difference in society. As stated in MKTG, CSR principles are used by managers for ‘the long-range best interests of the company and the company’s relationship to the society within which it operates’. Coca-Cola is probably doing better now and will probably do even better financially in the future because of all their new products.
With headquarters in North America, Latin America, Mexico, Europe, the Mid-East, and Africa, PepsiCo encounters various obstacles and prospects. One key area is the individualism and collectivism between differing areas of the world. The offices in North America have stronger individualism and look out for their immediate family and have higher GNP. Although, those with collective thinking including South America and Indonesia tend to have lower GNP and look after each other in exchange for allegiance (Hodgetts, Luthans, & Doh, p. 102, 2006). As PepsiCo and Riordan work in many areas across the world, understanding this helps define the different personal value patterns and effectively work toward cross-cultural teams to bridge the gaps.
Coca-Cola was first sold in 1886 in Atlanta, Georgia and was the creation of John Styth Pemberton. It was Pemberton who made the first Coke commercial, using the advertising slogan "Delicious, Refreshing, Exhilarating" which, compared to today's short, snappy and easy to remember slogans, is primitive. It was Asa Candler who made Coca-Cola the popular drink of today, after having bought Coca-Cola for a small price in 1888. He changed the recipe by removing the alcohol and cocaine and spent a record 20% revenue on advertising. Candler was one of the first people to make advertising pay off in a big way for their company.
Coke, Fanta and Sprite are the brands with whom Coca-Cola is operating in Pakistan. Coca cola introduced in Pakistan in 1953, Fanta in 1965, Sprite in 1972 and Diet coke and fanta lemons in 2001.In 1996, the coca cola itself took over business operations in Pakistan & setup its 1st production plant in Karachi. The Coca-Cola System in Pakistan operates through eight bottlers, four of which are majority-owned by Coca-Cola Beverages Pakistan Limited (CCBPL). The CCBPL plants are in Karachi, Hyderabad, Sialkot, Gujranwala, Faisalabad, Rahimyar Khan, Multan and Lahore. The remaining two plants, independently owned, are in Rawalpindi and Peshawar.