Coca-Cola In India

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1. What aspects of U.S. culture and of Indian culture may have been causes of Coke’s difficulties in India? Firstly, looking at the case and after doing much research, it seems that the aspect that could have caused Coke’s difficulties in India was communication. There might have been some miscommunication in the spoken and written language considering the Indians and U.S. have different ways of expressing their language commands. Secondly, India has many political and legal issues internally; the laws in India are not as wholesome in U.S. This may have been the reason causing problems for Coke’s operations in India. Thirdly, both countries may have different ways of doing businesses. This is where foreign investors need to take note…show more content…
By doing this, Coca-Cola will be able to gain some trust from the Indians as they will be able to see and realise that Coca-Cola is helping them to work better in a more conducive environment and not take away or use up water or other resources which belongs to them. These efforts will help Coca-Cola in retaining their brand in the market and attracting more Indians to appreciate their CSR efforts in their country. 4) How might companies like Coca-Cola and PepsiCo demonstrate their commitment to working with different cultures and respecting the cultural and natural environment of those societies? Before venturing into other countries/states or societies, Coca-Cola and PepsiCo should first analyze and understand the culture and the condition of its natural environment. In order to respect the cultural and natural environment, Coca-Cola and PepsiCo would need to adapt to that particular society’s cultural and make it’s natural environment remain the same, in other words, make their ventures sustainable to the natural environment and the various cultures. A few pointers to help them show their commitments would be
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