Comparison of Different Techniques Used By Cadbury and Coca Cola Strategies for growth | Cadbury | Organisation 2 (Look at what you done in P1) | Market penetration | Cadbury’s does their market penetration by identifying the different groups of people who may be interested in buying the different products that Cadbury’s offer. | Coca Cola does their marketing penetration by targeting new markets because of the non-alcoholic beverage market has a limited expansion therefore Coca Cola advertises its products by looking at different markets and penetrating them using the existing products. | Market development | Cadbury carries out its market development by introducing new products such as their afternoon snacks, Cadbury can’t try to tackle dietary issues because of the raw materials which is coco nut to make chocolate products. Cadbury needs its raw materials in order to retain its consumers. | Coca Cola carries market development by introducing new types of Coca-Cola in their market by catering the needs of the market such as dietary needs.
The Coca Cola Company is successful because it performs a SWOTT analysis on the company to pinpoint the areas the company should focus on to improve the organization. After performing the SWOTT analysis the Coca Cola Company chose to focus on the company’s leadership, legal and regulatory, culture, global, technological, innovation, and processes and systems trends in the company. * Leadership in an organizational role requires establishing a clear vision of how the company wants to run its business. Sharing that vision with the organization will allow the company to provide information, knowledge, and the resources to its employees to realize that vision. Appropriate leadership allows the management team to coordinate and balance conflicting interests for all members or stakeholders of the organization.
The purpose of promotion is to guide the viewer into purchasing a specific product or service within the market. The aim of promotion is so that consumers around the world are aware that there is a product being sold. The idea of a Coca Cola is to sell the most products they can in order to generate a vast amount of profit. Another purpose why coca cola uses promotion is to inflate their sales and to build awareness to the public which is therefore effective to reach a wide audience. In order to promote their product and create a relationship with their consumers coca cola launched a campaign by applying consumers names to their coca cola bottles , this was very effective the reason this being is because , it allowed the consumers to feel welcomed and also created a huge relationship between both the brand and the consumer.
P2: Explain how the different market research methods have been used to make a marketing decision within a selected situation or business. In this report I will explain how the different market research methods that have been used to make marketing decisions for Coca-Cola and their new product Coca-Cola Vanilla. So to start off with Coca-Cola looked at having a new flavour, as there hadn’t been one since the launch of 1986, Coca-Cola Cherry, so they looked at adding to the Coca-Cola brand whether it be a new flavour or an already popular flavour that hasn’t been in the UK, with the target customer being the general public. The market research method they would use to find out the sales figures of existing products would be done in an office and this would be a secondary research method as they are looking at information that they have already had, from past sales figures. This would be a strategic marketing decision as the research they did helped them to make a decision to bring a popular product to the UK.
Coca-Cola Enterprises red and white logo is the most famous symbol of the world. These companies are mass-produced sparkling and flavored waters for some time and compete in the same market for years. PepsiCo, Inc. and Coca- Cola Company is directed to all segments of the income of customers all over the world, because their products and services in parallel (www.coca-cola.com). It is P.3 a known fact that when a company goes beyond national boundaries, supply and production will be the main important thing. PepsiCo, Inc. and Coca-Cola are owned production facilities around the world.
DQ 2. You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some environmental factors that you will need to consider in marketing your coffee in China? Individual Assignment Marketing Plan Final Paper Select an organization with which you are familiar that conducts both domestic and global marketing.
With headquarters in North America, Latin America, Mexico, Europe, the Mid-East, and Africa, PepsiCo encounters various obstacles and prospects. One key area is the individualism and collectivism between differing areas of the world. The offices in North America have stronger individualism and look out for their immediate family and have higher GNP. Although, those with collective thinking including South America and Indonesia tend to have lower GNP and look after each other in exchange for allegiance (Hodgetts, Luthans, & Doh, p. 102, 2006). As PepsiCo and Riordan work in many areas across the world, understanding this helps define the different personal value patterns and effectively work toward cross-cultural teams to bridge the gaps.
P & G focuses on strategies that are precise for the long-term well-being of the business and will convey total investor return and hold the spot in the top one-third of their industry group. . P & G also intends to deliver earnings per share growth of high single digits to low double digits and to create free cash flow productivity of greater than 90%. The company’s long-term economic targets are to grow organic sales up to 2% faster than the industry market growth in geographies and categories in which the organization competes. To achieve these strategic targets, P & G plans to achieve by improving and touching the lives of more consumers, in more parts of the globe.
Patriotism, pride, and a taste of joy bring a feeling of an American classic. Ballesteros 2 Ballesteros 2 Coca Cola also utilizes logos to push their products for everyone to buy. It helps their company rise economically in saying that not only Americans can be happy with a coca cola bottle in their hand but also the different races living here in America can feel they are a part of America too. Coca Cola is a symbol of happiness worldwide that bring joy and fun to one another and a sense of being an American. In my opinion, this ad is to show how in any special occasion a Coca Cola bottle can bring happiness, being with the ones you love, and quenches your thirst.
Social responsibility is the entire set of conduct and actions formed by an organization and its employees to develop the welfare, interests and expectations of both themselves and society. Coca cola has instigated many improvements in environmental and social areas, they acknowledge that there are many opportunities for improvements and are determined to work toward those opportunities. Some examples are shown by minimizing their carbon footprint and water usage by reducing packaging, water and energy. In the marketplace, coca cola consistently provides the highest quality and food safety compliant beverages. Coca cola ensures a safe place to work by respecting human rights and being fully compliant with workplace rights.