Cokes products are currently at their mature stage. After years of development and research, each drink has been successfully stable. For example, Glaceau Vitamin Water is a part of the Coca Cola brand it is a product that has thrived in the market since distributed. Vitamin Water is a low to zero calorie flavored water, the taste is enhanced with natural and or artificial sweeteners. The advertising of this product alone was the reason for the great sales of the drink.
They can do somehow a better job in making sound investments and control the marketing with their products. I see that there were some challenges from some years especially when PepsiCo and Coco-Cola were at a war to compete each other with their businesses. Coca-Cola and PepsiCo are a few years apart, but both of them are well known and have such popularity with people drinking their sodas. Coca-Cola has been trying to surpass PepsiCo in their annual sales; however, from review, PepsiCo somehow has the highest number in their annual sales than Coca-Cola. PepsiCo has shown the best current ratio and is able to pay off their debts, which Coca-Cola does not have that and is struggling to pay off their debts.
Coca Cola takes up the greatest amount of space, being the most successful in the soda industry. The Coca Cola products
P.1 Financial Analysis Kandice Porter XACC/280 Jana Howie Axia College University of Phoenix 6/30/13 P.2 Financial Analysis PepsiCo, Inc. and the Coca Cola companies have surpassed the elements of the economy and have both remained
Mateschitz set up a separate company to develop and market other drinks, including LunAqua, a New Age brand of water bottled during full moons. A sugar-free version of Red Bull was rolled out in January 2003. Company History: Red Bull GmbH produces the world's leading energy drink. More than a billion cans a year are sold in nearly 100 countries. Red Bull holds a 70 percent share of the world market for energy drinks, or functional beverages, a category it was largely responsible for building.
It notes that it is the world’s largest manufacturer, distributor, and marketer of concentrates and syrups to produce nonalcoholic beverages. In its segment supporting note to the financial statements, however, it does not provide a breakdown of beverage drinks into soft drinks and noncarbonated beverages. Rather segments are defined based on the following geographic areas: the Eurasia & Africa, Europe, Latin America, North America, Pacific, Bottling Investments, and Corporate. PepsiCo views itself as a leading global snack and beverage company. It manufactures manufacture or use contract manufacturers, market and sell a variety of salty, convenient, sweet and grain-based snacks, carbonated and non-carbonated beverages, and foods.
Opportunities: -Expand into different regions blue collard segment- Expand into new market segments in East Region- New products- Female- “First Time Drinkers” Threats: -Aging core- customer segment- Major Domestic producers- light beer- Second tier domestic producers- Wine and spirited drinks companies- federal excise tax rate, increase in national health concern MMBC’s competitive advantage is the companies unique brand equity. Mountain Man Lager is distinctive because of its’ bitter flavor and slightly higher-than-average alcohol content. The company has made a profit since 1925 until 2005 about 80 years by having a loyal core customer base and building on its brand equity. It is sustainable as long as they keep or increase their core customer market without jeopardizing the brand image. The company’s competitive advantage is a combination of the Brand loyalty, core customer market, Brand Image, “Grass Roots” Marketing which is more effective in there region than competitors.
Walmart Stores Walmart operates various formats of discount department stores under 53 different banners in 15 countries, including Walmart, Sam’s Club, & Asda, and is the largest retailer in the world. As of Jul 31, 2011 the company operated 9,667 total stores including 3,822 Walmart U.S., 609 Sam’s Club, and 5.236 International locations. Demand Since the Price elasticity of demand for the type of walmart’s products is very high, Walmart always succeed to be an attractive substitute store by having the lower price. This allows it to have a shift of the demand to right. Annual Sales Data | | 2011 | 2010 | 2009 | 2008 | 2007 | Net Sales (1,000′s) | $ 418,952,000 | $ 405,132,000 | $ 401,087,000 | $ 373,321,000 | $ 344,759,000 | YoY % Chg | 3.4% | 1.0% | 7.4% | 8.3% | 11.6% | Same-Store Sales Chg | -0.6% | -0.8% | 3.5% | 1.6% | 2.0% | | Walmart reported net income of $3.80 billion ($1.09 Diluted EPS) for the second quarter ended Jul 31, a 6% increase from a year ago.
It was invented in the late 19th century by John Pemberton, but was bought out by businessman Asa Griggs Candler, and at the beginning it was originally intended as a patent medicine. They sell nearly 400 different products and 70% of its sales are generated outside of North America- which is their home base. Coca- cola has gone from selling a modest 9 drinks a day in 1886 to 1.8 billion a day. The company has expanded from one city in one country to availability in more than 200 countries around the world. GROWTH OF COCA COLA The Coca-Cola recipe was made at the Eagle Drug and Chemical Company, a drugstore in Columbus, Georgia by John Pemberton, originally as a coca wine called Pemberton's French Wine Coca.
Comparative Analysis Coca-Cola /Pepsi Chapter 2 A. Coca-Cola Company’s primary line of business is a beverage company. They own or license a variety of more than 500 nonalcoholic beverage brands including sparkling beverages, waters, juices, juice drinks, teas, coffees, and energy and sports drinks. PepsiCo, Inc.’s financial statements indicate they are a food and beverage company selling a variety of snacks, carbonated and non-carbonated beverages, dairy products and other foods. B. Coca-Cola has the dominant position in beverage sales. Coca-Cola’s net operating revenues for 2011 were $46,542 million comprised primarily of beverage sales.