Week 2 Cases C4-4 and C5-1 Carlos Carmona January 22, 2012 Benedictine University C4-4 Please See Attached Excel Document C5-1 1. Which company was the more profitable in 2006? (Hint: Compare ROE and ROA performance for the two grocery retailers.) Concentrating first thing on a comparing ROE, the Kroger Company performed better than Safeway in 2006. This is because Kroger’s ROE was 23.9% in comparison to 16.4% for Safeway.
The battle of the brands! Since the year of 1903, both Coca-Cola and Pepsi have been fighting to be the top carbonated soft drink in the market (Lim). Although one company has been around longer than the other, after determining the vertical and horizontal analysis, the profitability solvency and the liquidity ratios of each company; the findings shows that they are neck to neck with each other. These findings will also broadcast how the numbers of each category plays the roles of which company stocker holders and investors should invest their money in based off the time period of 2004 and 2005. Coca-Cola started in 1886, with its creator Dr. John S Pemberton creating flavored syrup.
Appendix B: Complain Letters……………………………………................................22 List of Illustrations Figure 1 Which one do you prefer to drink? (Coca-Cola or Pepsi)………………………......2 2 HOW COCA-COLA USES A PERSUASIVE MARKETING STRATEGY Executive Summary Coca-Cola is one of the most successful companies all over the world. It has 1,6 billion servings per day. The reason why it is successful is that it definitely builds good relationships with customers. First one of the ways that Coca-Cola uses to build goodwill is its commercials.
(From $2.00) The targeted segment specifically represents better CPM rates than other groups, compensating for the generalized audience loss. Based on Exhibit 3, Fashionistas represent a 15% of TFC’s audience. By targeting this segment, you also appeal to the Planners/Shoppers segment (35% of current audience). **Considering 2007’s Base as a non-changing situation on TFC’s
The strategic marketing planning of Coca-Cola TABLE OF CONTENTS Contents: Page No. 1) Executive Summary 6 2) Introduction 7 3) Situation Analysis 10 a) External 10 i) Customer 10 ii) Competitor Analysis 11 b) Internal 12 iii) Company 12 iv) Context 12 4) Market Summary 13 c) Market Growth 13 d) Market Demographics 13 e) Psychographics Segmentation & Market Trends 14 f) Market Needs 14 g) Market Behavior 14 h) Market Share Growth Rate 15 i) Market Growth 16 5) Pest Analysis 17 6) SWOT Analysis 20 7) Competition 24 8) Product Offering 25 9) Keys to Success 26 10) Critical Issues 27 11) Marketing Strategy 28 12) Mission 29 13) Marketing Objectives 30 14) Financial Objectives 31 15) Target Markets 31 16) Strategy 31 17) Positioning 32 18) Marketing Mix 33 j) Product
IBM4840 Global Supply Chain Management Section 401 Term Project The Coca-Cola Company Submit to A. Kaimook Numgaroonaroonroj Group Members 1. I Ping Wang 5035206 2. Chokchai P. 5113207 3. Lertlakkana Sakornwimon 5115166 4. Xinlei Dai 5135586 Semester 2/2010 Table of Contents Supply Chain Strategy 3 Visions and Missions 4 Generic Strategy 5 Resource-Based Model 6 Value Chain Analysis 9 Macro-Environment Analysis 10 Industry Analysis 14 SWOT Analysis 16 Reference 17 Appendices 18 Appendix A: Company Background 18 Appendix B: Market Share Around the World 19 Appendix C: Organizational Structure 20 Appendix D: Details of SWOT Analysis 24 Supply Chain Strategy Coca-Cola Supply (CCS) was created earlier this year to make sure Coke products get from the bottler to customers as efficiently as possible.
The Coca-Cola Comany mission statement "To refresh the world...To inspire moments of optimism and happiness...To create value and make a difference" is expressed in their global commitments and in a recent global ad campaign to increase awareness of calories consumed vs. calories expended (The Coca-Cola Company, 2013). By leveraging the techology, that is the skills, procedures, techniques, and competencies of their marketing department at the output stage, Coca-Cola is able to "efectively dispose of the finished goods ... to external stakeholders" and sell more products in more places (Jones, 2013, p.243). In response to decreases in worldwide sales of carbonated beverages, Coca-Cola changed its international strategy to 'think local, and act local' by decentralizing its marketing to form several creative hubs responsible for creating a pool of campaigns that could be selected and adapted to any of their worldwide markets and broaden their customer base by incorporating indigeneous ingredients into their products across the globe (Wilken & Sinclair, 2011). References Jones, G. (2013). Organizational theory, design, and change.
Coca-Cola: A Global Marketing Leader Coca-Cola, the once cocaine-containing American spiritualistic symbol has had a legacy full of historic milestones and equally significant downfalls. Coca-Cola’s marketing strategy flawlessly utilized the four P’s which are essential in any successful strategy. Product, the most vital of the four P’s, involves what is being sold and must be innovative in order to appeal to the desired target market. The second of the four P’s, price, includes the cost of a product and must reflect what the target market can accommodate and what is beneficial for the company itself. Place, another of the four P’s, consists of where the product will be sold or offered and how it will be distributed.
* The Internal Environment * Financial position Since Coca-Cola Company returned to China twenty years ago, with world-renowned management advantages of large companies and combined with the characteristics of Chinese consumer market, coca-cola has been running good financial management system. Capital structure and the financial indicators (such as return on sales, return on assets, return on average capital per share, profit margins, current ratio, quick ratio) are more reasonable. Coca-cola has established a strict financial management system to ensure the source of profits, and reasonable distribution. It also has a strong short-term and long-term financing capacity as well as broad channels. The company has a professional financial management team, effective cost control systems and appropriate cost accounting system.