Coca-Cola and Pepsi in the Indian Businessenvironment Essay

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University Of Marland University College-Europe Coca-Cola and Pepsi in the Indian Business Environment By: Name Student # Term Introduction In the modern urban culture consumption of soft drinks particularly among younger generation has become very popular. Soft drinks in various flavors and tastes are widely patronized by urban population at various occasions like dinner parties, marriages, social get together; birthday celebration etc. Children of all ages are especially attracted by the mere mention of the word soft drinks. The so-called competition for this product in the market is different from other products. Mass media, particularly television, has contributed to a large extent to the ever growing demand for soft drinks. The attractive jingles and sports make the large audience remember the brand at all times. In today’s highly competitive market place, two players have dominated the industry; The New York based Pepsi Company Inc. and the Atlanta based Coca- Cola. Throughout the globe, these major players have been battling it out for a bigger chunk of the ever-growing soft drink market. This battle has been witnessed in India too, between these two giants. (Pepsi vs. Coke published by: nikujg) * COCA-COLA It was invented in May, 1886 by Dr. John .S. Pemberton in Atlanta, Georgia, United States of America. Coca Cola offers a portfolio of world class quality sparkling and still beverages, starting from Coca Cola to over 400 soft drinks, juices, teas, water and energy drinks. The most successful brands are: Coca Cola, Diet Coke, Sprite and Fanta. With operations over 200 countries it has a workforce of 55,000 employees and serves over 1.7 billion servings each day. (From Wikipedia, the free encyclopedia: The Coca-Cola Company) * PEPSI Pepsi was first developed by Caleb Bradham, a pharmacist and industrialist from New Bern, North

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