Coca-Cola Essay

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Environmental Factors Paper 10/27/2013 Coca Cola began in 1886 by Atlanta pharmacist, Dr. John S. Pemberton. It led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created flavored syrup, where he then took it to his neighborhood pharmacy and mixed with carbonated water. It was deemed "excellent" by those who sampled it. Coca Cola was distributed at Jacobs’ Pharmacy for five cents a glass, the fledgling company sold just nine glasses of Coca Cola a day for the first year. The company owns four of the top five soft-drink brands (Coca Cola, Diet Coke, Fanta, and Sprite). The Coca Cola Company operates in more than 200 countries and markets more than 450 brands and 2,800 beverage products. These products include sparkling and still beverages, such as waters, juices and juice drinks, teas, coffees, sports drinks and energy drinks (The Coca-Cola Company, 2007). Organizations should always be careful when considering the environmental factors that could possibly affect their marketing both domestically and globally. These factors include; global economic interdependence alongside trade practices and agreements, demographics and their importance on top of physical infrastructure, cultural differences, social responsibilities and ethics versus legal obligations, political systems and international relations, and technology while analyzing the influence of the Foreign Corrupt Practices Act as well as local, national, and international legislation. Coca Cola has demonstrated that they can trade their products in the domestic market successfully, but also in the global market, making them one of the top leaders in beverage production worldwide. The biggest environmental factor that could impact Coca Cola’s marketing decisions is global economic interdependence. Global economic interdependence means that the economies of

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