Coca-Cola Essay

1871 WordsMay 3, 20128 Pages
TABLE OF CONTENTS 1- INTRODUCTION 1.1 BACKGROUND (Page 3) 1.2 PRODUCTS, MARKETS (Page3) 1.3 KEY COMPETITORS (Page 3) 2- MISSION, VISION, PRIMARY VALUES (Page 3-4) 3- SWOT ANALYSIS (Page 4-5-6) 4- CONCLUSION (Page 6) 4.1 OBJECTIVES (Page ) 4.2 STRATEGIC RECOMMENDATIONS PREFERENCES (Page ) 1- INTRODUCTION 1.1 BACKGROUND The Coca-Cola Company is a beverage company, manufacturer, distributor, and marketer of non-alcoholic beverage concentrates and syrups. The Coca-Cola company owns or licenses more than 400 brands which include light and diet beverages, juice drinks, coffees, teas, waters, sports and energy drinks. The Coca-Cola Company was originally established as the J. S. Pemberton Medicine Company, a co-partnership between Dr. John Stith Pemberton and Ed Holland. The company was formed to sell three main products which are Pemberton's French Wine Cola , Pemberton's Indian Queen Hair Dye, and Pemberton's Globe Flower Cough Syrup. In 1884, the company became a stock company and the name was changed to Pemberton Chemical Company. Pemberton stayed on as the supervisor. The company's factory was located at No. 107, Marietta St. Three years later, the company was again changed to Pemberton Medicine Company, another co-partnership, this time between Pemberton, A. O. Murphy, E. H. Bloodworth, and J. C. Mayfield. In October 1888, the company received a charter with an authorized capital of $50,000. The charter became official on January 15, 1889. By this time, the company had expanded its offerings to include Pemberton's Orange and Lemon Elixir. 1.2 PRODUCTS, MARKETS The Coca-Cola Company offers approximately 400 brands in over 200 countries.They produce diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, teas and coffees, and

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