Coca Cola Essay

6198 WordsFeb 27, 201225 Pages
------------------------------------------------- PROJECT ON ------------------------------------------------- COCA COLA Coca-Cola Company is the world's largest nonalcoholic beverage company. It offers a portfolio of world class quality sparkling and still beverages, starting with Coca-Cola® and extending through over 400 soft drinks, juices, teas, coffees, waters, sports and energy drinks that refresh, hydrate, nourish, relax and energize. Within their more than 400 brands are nearly 2,400 beverage products. Four of the world's top-five soft-drink brands are ours: Coca-Cola, Diet Coke®, Sprite® and Fanta®. Thums Up and Limca, which are formulated to appeal to local cultures and lifestyles. With operations in more than 200 countries, the company has a diverse workforce of approximately 55,000 Company employees. Their family of beverages accounts for approximately 1.3 billion servings worldwide of the 50 billion beverage servings consumed every day-a figure that indicates both strength and growth opportunity of the company.The Company strives continuously to expand beverage offerings to meet consumers' evolving needs and tastes. Our family of beverages accounts for approximately 1.3 billion servings worldwide of the 50 billion beverage servings consumed every day-a figure that indicates both strength and growth opportunity of the company. The trademark "Coca-Cola" was registered with the U.S. Patent and Trademark Office in 1893, followed by "Coke" in 1945. The unique contour bottle, familiar to consumers everywhere, was granted registration as a trademark by the U.S. Patent and Trademark Office in 1977, an honor awarded very few packages. Marketing Plan Situation Analysis Industry Analysis Consumption: The sales volume for the functional drinks segment in Bangladesh has reached $342.2 million in 2008 for a volume of 125.9 million liters

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