Coca Cola Essay

267 WordsJan 23, 20122 Pages
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke. This was a registered trademark of The Coca-Cola Company in the United States since March 27, 1944. Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common are Diet Coke, Caffeine-Free Coca-Cola, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special versions with lemon, lime or coffee. In January 2009, Coca-Cola stopped printing the word "Classic" on the labels of 16-US-fluid-ounce bottles sold in parts of the southeastern United States. The change is part of a larger strategy to renew the product's image. The word "Classic" was removed from all Coca-Cola products by 2011. Coca-Cola introduced the 7.5-ounce mini-can in 2009, and on September 22, 2011, the company announced price reductions, asking retailers to sell eight-packs for $2.99. That same day, Coca-Cola announced the 12.5-ounce bottle, to sell for 89 cents. A 16-ounce bottle has sold well at 99 cents since being introduced, but the price was going up to

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