Coaching Is a Process of Helping Another Individual Realise Their Inner Potential, Delivering Fulfillment to the Individual, Group and the Related Organization. Illustrate How You Will Apply the Grow Model to Help a Team Achieve This Goal? Essay

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1 Introduction 1.1 What is coaching? Coaching is done by a coach who supports a coachee achieve a specific personal or professional goal. The coach is one who has more experience and expertise than the coachee and helps to develop within the coachee, practical skills and abilities to boost their performance. During coaching, coaches tend to offer opportunities to encourage the coachee to find their own solutions. This helps the coachee find alternative ways to a problem, based on their own values and beliefs (Carr & Seto, 2013). 1.2 Who needs coaching? In some organisations, coaching is a corrective tool for performance improvement purposes. But in recent years, coaching is a proven approach to help employees explore their goals and achieving them. Coaching is also often used at the leadership levels (C-suites) in many organisations (Rock & Donde, 2006). A recent study shows that executive coaching has grown to an estimated annual industry expenditure of $1 billion (Sherman & Freas, 2004); thus proving the effectiveness of coaching in organisations today. 1.3 Why coaching Generally, an organisation’s success depends on developing employees, and this can be done through coaching. Coaching is a pivotal factor in attracting and retaining better-performing employees. Employees tend to be more motivated to work to their greatest potential when organisations provide the support and resources to develop their skills (Leonard, 2004). It is also seen to be ‘an effective mechanism for enabling an organisation to meet competitive pressures, plan for succession and bring about change’ (Caplan, 2003). A CIPD survey in 2004 proved that coaching is an effective way of promoting learning, has an impact on the organisation’s bottom line and is able to deliver tangible benefits to individuals and organisations (Jarvis, 2004): Views on the benefits of coaching (CIPD

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