Coach Case Study

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| | | | | Coach Inc. Study Case | October 1, 2014 | | Table of Contents Coach Inc. 1 Study Case 1 What are the dominant economic characteristics of the luxury goods market? Does it appear that the industry’s prospects for growth and attractive profits are good? 1 How strong are the competitive forces confronting Coach and other accessible luxury market participants? Which one of the five competitive forces is the strongest? Explain your decision. 3 What key factors will determine a company’s success in the accessible luxury market in the next 3-5 years? 5 What is Coach Inc.’s strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fits the competitive approach that Coach is taking? Explain. 5 Which of the company’s resources and capabilities have the greatest competitive power? Are Coach’s resources and capabilities (1) competitively valuable, (2) rare, (3) difficult to copy, and (4) not easily be trumped by the substitute resources of rival firms. How well do Coach’s resources and capabilities match up with the industry’s key success factors? 7 What is your appraisal of Coach’s financial performance based on the data in case Exhibits 1,2 and 3? Use the financial ratios in the Appendix of the text as a guide in preparing the calculations needed to arrive at an analysis-based answer to your assessment of Coach’s financial performance. 10 Which of the strategic options under consideration by Coach’s owners have the best fit with its internal and external situations? What recommendations would you make to Lew Frankfort as far as rank-ordering the options and strengthening the company’s competitive position and future strategic and financial performance? 12 SWOT Analysis 12 Annex 15 Graphs 15 Coach Inc. Study Case What are the dominant economic characteristics of the luxury

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