Club It 3 Essay

3275 WordsMar 20, 201214 Pages
Club IT – Part Three Organization and Demographic Information Club IT is a nightclub owned by Lisa Tejada and Ruben Keys. Club IT recently remodeled its 6,000 square feet of space; includes 600 square feet of dancing floor, seats for 220 customers, a kitchen for appetizers and a bar with four pour stations. This establishment attracts childless young professionals, college students, tourists, and business travelers. High ceilings and energy lighting provide a fun and energetic environment. Club IT’s music focuses mainly hip-hop, techno, electronica, MP3, and live (University of Phoenix, 2011). As any other organization, Club IT can use information technology to survive and thrive in today’s market. Many companies succeed because they were able to change their business models and strategies. More specifically, “organizations can leverage their platforms to develop new Web-based applications, products, and services, as well as to provide superb customer service” (Rainer & Turban, 2008, p.5). Club IT owners Lisa Tejada and Ruben Keys both have degrees in Business Administration. The two learned about nightclub operations from their experiences in addition to general business principles learned from their studies. Lisa and Ruben’s nightclub was opened based on the following mission statement: "We, Ruben and Lisa, offer you live music, DJ's, dance space and refreshments that suit your lifestyle. You are our friends, and we seek to build a community that meets regularly at Club IT." (Wiley Higher Education, 2011, ¶ 1). Club IT’s community includes childless young professionals, college students, tourists, and business travelers. The presence of entertainment structures (i.e. movie theaters) close by brings many single adults and young couples into the area; therefore, Club IT appeals to this clientele as they need a place to eat and drink before and after the movies.

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