Age and life stage where the first that could notice. None of the Axe ads have people in their mid 30’s or older. Lifestyle was also something I noticed they used. In every ad they change the lifestyle of the person/people to fit different demo graphs in their target audiences. These characteristics help them sell their brand and now that they have broadened their horizons, they are not only selling male products but by having a female audience has also caused a change in the target audience.
They have grown to accept manipulation because of certain tactics that are imbedded in them over time from companies. The media caused young people to buy compulsively in order to feed the attention they are seeking from their peers. Although, for young people to dismiss manipulative consumer advertising, they need to connect themselves to the things that matter most and to fight against the media's
Assumptions about the way people shopped- notably that they bought everything from the same store - were shattered. What became clear was a more complex picture of modern-day retail habits and the Clubcard, with its offer of personalized incentives to persuade people to fill these troubling gaps in their shopping baskets, proved both an eye-opener and a massive money-spinner.14 Consumer data has helped shape the products they offer, Tesco have a better understanding of consumer segments and shopping profiles which has helped them to market themselves and form relationships with customers and build loyalty in customers and target particular groups with their marketing. This level of sophistication has made sure that Tesco remain the leaders within the market.15
These could include fountains of youth, treasures and endless venison. Up until the late nineteenth and early twentieth centuries advertising was generally used in a reflective and educative manner. That is, an advertisement was used primarily to make the target audience reflect on the product or service, not necessarily to change their minds up front. After this point advertising changed entirely into a fashion by which advertisers sought to persuade their customers with “styles”. This may have been caused by a cultural change in consumers or just a change in perception of advertising.
The price is subjected to many changes. A business like Philips has to adjust their prices all the time, to keep up with customer demand and the changing of the competitors products and prices. * Place: The product or service needs to be reachable for the target group. Philips sells mainly via electronic stores (coffee machines, electric razor etc), supermarkets (lightbulbs, shaving equipment) and the occasional official Philips store. * Promotion: The way a business presents the offered product or service with its intended target group.
When Electrolux faced rising costs and was losing the battle of middle-market products to competitors from Asia and Eastern Europe, Electrolux’s Chief Executive Straberg had to give the company a makeover to increase communication between departments. Straberg’s strategy was to ramp up Research and Development (R&D) and ensure a single cohesive effort was being put forth amongst all the departments to collectively create innovative products. This focus to break down communication barriers between departments would influence his designers, engineers, and marketers to synergistically develop new products. Straberg also hired executives from Procter & Gamble and Pepsi who have had reputable histories of innovative ideas at their respective companies. Furthermore, Straberg wanted to battle groupthink across Electrolux’s departments.
However, we have all seen the drastic changes in our lives that marketing have brought us today. Man are no longer satisfied by just being able to have the flexibility to purchase goods or services which is brought about by marketing, instead they look at all the other attributes that comes with a product. How fast can a good be delivered, the quality of that product, the cost and quantity are also taken into consideration when we decides what product that we should buy. The scopes of marketing have led to consumers’ satisfaction when it comes to goods and services. Consumer needs varies widely, and as such, producers have the task of continuously responding to consumers need by developing a relationship with them in other to exceed their expectation.
But in such an age of connectivity, these advertisements are becoming white noise, causing companies and their advertisers to muster up new strategies to stand out, take hold of consumers, create loyal customers, and eventually profit. Companies pull out every trick in the bag—ranging from bargains to celebrity testimonials—in order to sell a product; however, seldom have been as successful and profitable as using sex and promiscuity. One company notorious for their “sex-sells” campaigns is clothing giant Abercrombie and Fitch, one of the few companies built entirely off of sex appeal and a certain “look.” Through their clothing advertisements and in-store poster displays, Abercrombie and Fitch exploits teenage sexuality and promotes promiscuity—through their use of sexual images—in order to sell their “lifestyle” and market the Abercrombie and Fitch brand. Abercrombie and Fitch’s exploitation of teenage sexuality promotes dangerous and promiscuous activities; thus, Abercrombie and Fitch should not be allowed to continue to advertise by using these infelicitous, immoral tactics. At a first glance, an Abercrombie
This I s because companies operating in this sector have relied on retailer’s recommendation to their clients to make their sales. Over the past year, however, anyone exposed to rap or pop music and their attributes will have noticed Beats by Dre headphones by Monster Cable. This brand has managed to outgrow the existing and established manufacturers of these devices by systematically creating the need and desire within a person to acquire these. Beats by Dre headphones Having said that advertising is unusual in this sector, exposing the marketing techniques used in the sale of this product will show how society has been manipulated in multiple ways with their use. Firstly, the scene must be set.
The old Spice case PART 1 Product positioning: it is the perception in consumers’ minds of the nature of a company and its products relative to competitors. It has to do with quality, prices, distribution, image and marketing communication. In the old spice case, they use a well-known spokesperson to market their product. I this case he conveys to women telling them that their man should stop using old lady scented body wash and switch to Spice and they will look like him and probably smell like him as well. He links the product to the smell of adventure which makes the quality of the product stand out.