In addition to featuring videos on its site, YouTube makes it easy to share content across an array of social media and websites. (Collins, 2014) The most popular social media tools are Facebook, Twitter and LinkedIn but the technology is constantly evolving and there are many more available. It is difficult to predict which platforms will maintain their popularity. Whichever platform is used, however, it can be easily accessed by computer, laptop, tablet and smartphone so that communication can be instant and always on hand. (Collins, 2014) The rapid rise in the use of social media is changing the way we communicate with each other at a great pace.
Users play interactive game and experience the thrill of interacting over long distances. Q.2) Evaluate the success of advertising on Facebook. Facebook had two different types of advertising: facebook pages and social ads. Zuckerberg explained how Facebook’s advertising strategies were better in comparison to traditional strategies because the messages exchanged between friends are taken more seriously than messages sent by a company. Facebook pages advertise certain messages in peoples newsfeeds and also notify friends of a user that ‘become a fan’ of that company.
Because of this, there has been a massive effect on the amount of socialising between friends and family; using technology in online social messaging websites such as Bebo, MSN, Facebook and many more. Through these social messaging websites, more and more people can interact with their friends and family all over the world. An expert professor David Crystal has supported the idea of web-based messages and disagrees with the view that slang and contractions leads to a lower English standard of language. Although this is a benefit to most people, it has been abused by some people by overusing it and different ‘language’ while typing, which cause differentiation in the way we speak and the way we write. The
One key issue is the ease of finding people on these sites, on Facebook it is so much easier to locate someone you are looking for. Facbook also has more ways to share pictures and videos among friends. A key issue for Twitter is there is a maximum length of 140 characters that can be shared on one “Tweet”. Although these sites are both used for social media networking they are both utilized for different reasons. Twitter is known to be more a message board, and Facebook is full service information website among friends.
2/18/13 Marketing Social Media I would describe social media as exactly as it sounds, media that uses and requires social interaction. Its also a way for businesses to reach their customers other than tv and billboard ads. I use social media everyday including Facebook, Instagram, Twitter, and more. It allows me to connect with people I do not talk to everyday. They are also fun and a good way to waste time.
Companies like Carmex utilize the marketing opportunities on social media sites like Facebook and measure their success through “likes” and “engagement”. The amount of likes shows the size of their Facebook audience and the level of engagement shows how active their audience is. The engagement metric is more important because it shows how many users are actually actively viewing their page and participating in their surveys. Carmex can have a million likes on their Facebook page, but if none of them are engaged in their surveys or contests then Carmex receives no feedback about their products and benefits minimally. 3.
Suggesting that individuals can easily be influenced to conform which can lead to a maladaptive need to belong. Keywords: Facebook, motivation, problematic use What motives for Facebook use can predict problematic Facebook use? Since the popularity of the internet has been increased worldwide, social networking sites have been develop to facilitate communication online. Facebook is rather new phenomenon is known to be one of the most popular social networking sites originally created for college students to form and maintain social ties (Tosun,2012). With approximately 500 million users, it has been reported that people with accounts can spend up to 700 billion minutes on Facebook per month (Facebook,2011).
Too much of anything is never a good thing. Negative psychological effects are common in individuals who actively participate on social media for hours on a daily basis. In 2008, UCLA conducted a study which revealed web users had literally altered their prefrontal cortexes due to, in part, to the fast pace of social networking sites rewiring the brain with repeated exposure. “In 2012, Medical News Today reported on a study suggesting that Facebook use may feed anxiety and increase a person's feeling of
He thinks the students should be taught interpersonal intelligence and learn when, where, and what kind of internet usage is appropriate. Also in his essay it’s pointed out that many students are addicted to Facebook which tally’s 250 million hits everyday and ranks 9th in overall traffic over the internet. That kind of social networking affects all forms of academe. Additionally, online communities have a lot of factious information. It’s easy for a person to create a factitious profile and use these anonymous profiles.
One social networking site is Facebook, probably the world’s biggest social networking site with over a billion members. There are many factors which have led to the dramatic rise of Facebook and which make it one of the most popular and competitive social networking sites in the world. The main reason is probably that people can easily connect with their friends and their loved ones through the site. It is possible to post a status calling out to all of your friends, privately chat or message them, or comment on their walls or their statuses. The news about your friend who is in another continent can easily reach you in just a matter of seconds, and vice versa.