Regardless of the criticism she soon became a trend setter. She was a model for women in both dress and action, again just like Barbie. Some people disputed that "Gibson Girl" as a national standard for feminine beauty. They felt she would disturb social order but in fact most women welcomed the change (Gibson Girl, 2010). The caricature image became very popular representing American girls.
But the REVLON advertisement clearly conveys why their make- up collection is best. In this ad the diction used appeals to more females. The advertiser used celebrity endorsement to persuade one to purchase their product. Susan Sarandon is a well-known actress. The close up on Susan Sarandon’s face is used to show how beautiful she is because she uses REVLON.
Natasha Eason Engl Comp Sec 214 Sept 20, 2011 Ad Analysis Essay Cover Girl is one of the most successful cosmetic companies in the world. In this ad Cover Girl is trying to endorse the product Exact Eyelight Mascara. The ad to me seems to target young and middle age woman of any race or some men that think that they can make their women (spouse) look like the model in the ad. The ad uses white and nude like colors, very large text and a very close up picture of the model to show how the new mascara will bring out a person’s eye. It shows the four different shades that the mascara is available in on the side to try to get the target audience attention.
Life favors men. Women are the ones that get pregnant wind up mutating their bodies for life. Women have to go through their menstrual cycle which is a miserable rollercoaster of emotions and discomfort that comes every month. To add onto all of the things previously stated, society created that women also have to look “perfect,” by being skinny yet curvaceous, by being sexy yet innocent. Also, women have to do everything in their power to ensure a mans happiness, by cooking and cleaning and taking care of the children.
NOW explains that their endorsements are intelligent, well-rounded authentic women, but Fazzone wants to know if they are really women who bask in the sex object role, and what are the shows NOW endorses are really about? Felicity was the third-most feminist show in NOW’s “Feminist Primetime Report,” yet the women would do anything for the crush she followed to college. For example, in the show, once a week, Felicity would revolve her life around the same guy. The other shows that were ranked high in NOW were heroines they stated as one’s who “broke out of the sex object role,” but Fazzone explains that instead these “heroines” are empowered only because they’ve decided that what really drives female power is sex. How authentic are these actresses that NOW endorses, Fazzone questions.
Here we have Rosie who is a beautiful actress that all men desire, by using her in their ad Burberry is saying that if you wear this perfume you will be equal to Rosie. Ann, a business woman said that she “really likes the way Rosie is
For instance any of the advertisements that were beauty product related emphasized how important it is for women to be looking there best, and how each product would allow them to create the best image. An advertisement for the Dory Beauty Masque by Du Barry claims to “erase surface lines, and wrinkles, tones up skin and cleanses pores!”. LIFE’s advertisements seem to be focusing primarily on the physical features of women, and how those features can be improved, and shed little to know insight on intellect etc… Also, women during this era clearly took a strong interest into the world of fashion. In the June issue of Life as well as the April issue, there is a quite detailed article that focuses of female fashion trends as time goes on. Including the influence that other countries had on American fashion, the latest trends that would replace the old ones.
The many celebrities like Miley Cyrus and magazines who all try to portray their idea of a woman, alter and distort their perception of womanhood. These girls wear overtly sexual and suggestive clothing and opening act promiscuously in their interactions, forced to go through extreme diets, wear large amounts of make-up and even modify their bodies through surgeries all due to the cumulative pressures of friends, family and their developed self-confidence issues to become this counterfeit ideal. These girls wear uncomfortable heels, constricting clothing and skimpy outfits to hyper sexualize themselves. This is what they believe it takes to become fun, sexy and a desirable woman in today’ society. They go out, drink, “grind” and “twerk” (different forms of highly sexual dancing), and hook up with random guys.
Accordingly, Helen in “Helen in Hollywood,” is used by the cosmetics advertisement. The cosmetics advertisement uses her as a tool to gain a lot of money. Since people want to see her as a beautiful superstar, cosmetic helps her to cover up her weak points and strengthen her beauty. In other words, cosmetic creates a beautiful woman: “…Max Factor didn’t help her though the make-up helps us see what we would like to take her for” Hence, it can be concluded that her image is perceived as the object just like cosmetics, and she is taken the advantages of by the
17 May 2014 Sexist America The pressure to be perfect lives upon every girl as she grows old and develops into a woman. The shape of her body, the pressure to marry, the beauty that is expected from her by men has lived long enough. Charlotte Perkins Gilman in the book that became the bible of First Wavefeminism, Women and Economics (1898), described girls’ fate when she said: “Where young boys plan for what they will achieve and attain, young girls plan for whom they will achieve and attain. . .