Classical Mythology Essay: the Goddess Aphrodite vs Gillette Venus Razor Blades

1156 WordsMay 29, 20145 Pages
CLASSICAL MYTHOLOGY ESSAY: The Goddess Aphrodite vs Gillette Venus razor blades In todays society, there is a huge upsurge on the importance placed by Western society on physical beauty, particularly for women. Woman these days go through extremes to appear beautiful by spending ridiculous amounts of money on plastic surgery, purchasing chic make up products, and last but not least, most woman on a daily basis put themselves through the torturous procedure of shaving their legs. In Greek mythology, the Goddess Aphrodite, effortlessly appears to be breathtakingly beautiful. Mythology is everywhere these days, and there are thousands of companies, groups and corporations that embody the Greek deities from ancient mythology, and apply it to their products. One in particular is the Venus razor brand for woman, which was named after the Greek Goddess Aphrodite. This essay will discuss, how Aphrodite and the razor company are linked and related to another, and also if Gillette’s approach to use Aphrodite as a product figure was appropriate for the razor brand. In Elaine Landau’s book, The Beauty Trap, she explains that “A truly beautiful woman makes the best of her physical assets but, more importantly, she should also showoff a personal quality or feature which is attractive” (Landau,66). As mentioned above, in Greek mythology, the Goddess Aphrodite, effortlessly appears to be breathtakingly beautiful. She is the iconic womanly figure of what woman strive to be and she embodies the vision of earthly love. Modern day marketing companies use her name on products, in an effort to project an air of seduction, beauty and allure. In relation to Landau’s book, I personally asked plenty of my male friends for statistical research off course, asking what they think the best feature of a woman is. Not surprisingly, most men stated that one of the best features of a woman are

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