In 2007, combined sales rose 9 percent to just under 2.1bn. Sales in Europe attain an 87 percent, while in the Americas only around 2 percent (WARC, 2008). 2. Executive Summary The Benetton group is Italys biggest clothing manufacturer, established in 1965 by the Benetton family, with presence in over 120 countries and a 5,500 store network, Benetton ins one of the major players in the clothing industry worldwide, however they have not been able to transfer this success to the U.S. market. The U.S. clothing market is an interesting opportunity for Benetton; with a value of $254 usd billion in 2006 (Euromonitor, 2007) is one of the largest worldwide.
Impala Athletics – Business Simulation Game JHT2 Strategic Management, Task 1 January 27, 2015 Introduction 3 A. Artifacts 3 B. Company Strategy 7 B1. Effectiveness 10 C. Competitor 13 C1. Next Moves 16 D. Sustainability 16 E. Strategies 17 F. Value Chain Analysis 21 G. Important Issues 23 References 27 Introduction: Impala Athletics is an athletic footwear company was founded 10 years ago. The company sells over 5 million pairs of athletic shoes annually in several geographic markets that include North America, Europe-Africa, Asia-Pacific, and Latin America.
Industry sales by use of cabinet dealers and distributors contributed for 31% and 30% respectively. Other preferred channels of sales were though home improvement centers (19% of industry sales) and builders (18% of industry sales). The use of dealers for firms similar to KR+H (with revenues under $5 million) made up approximately 58% of all sales. KR+H had minimal expenditures for marketing. In the industry, small cabinet manufacturers typically spend between 1% and 2% of total revenues on marketing.
The first store was opened on the high street of Vasteras, Sweden in 1947. It had 2,325 stores at end of 2011 and 2,629 stores at end of August 2012. It is ranked the second largest global clothing retailer, just behind Spain-based Inditex (parent company of ZARA), and leads over third largest global clothing retailer, United States based GAP Inc. Centra is a Northern Ireland Based, independent company that sells refrigerated foods and other foodstuffs. It only exists in Northern Ireland and doesn’t employ anywhere near as many staff as H&M. They receive goods from all over Europe and the UK to sell to the customer. Both company’s sell very different products as Centra have to sell refrigerated goods all across Europe while H&M sell clothes which are not perishable goods unlike Centras.
Eric Allen 6/16/2015 FIN 3400 Professor Rusell MACY’s, Inc. vs Express, Inc. The two stores I decided to compare for my financial ratio analysis was Macys, Inc. and Express, Inc. These are both indeed clothing stores however they entail very different aspects about one another. Express consists of over 600 stores in the United States and renders around $1.8 billion in sales on an annual basis. Macys on the other hand is known on a more international level with 789 department stores and also named the 16th largest retail store in 2012.
The total market area includes another 215,000 persons. Medicare, Blue Cross/Blue Shield along with other traditional forms of health insurance, dominates the payor market. HMO’s and PPO’s make up less than five percent of the market. The total market area has 14.6% of the population over 65, which is higher than the national average. This number should help explain the importance of the Medicare market.
The revenue split was in similar ratio as of sales across different types of hosiery .Per capita consumption of men’s socks was stable at around 10 pairs annually. However, the share of tube socks, the one having no specific shape rose exponentially from 1 % in 1970 to over 50% by 1979.In 1979, there were 319 hosiery manufacturers in US, down from 457 in 1972.These companies operated 438 knitting mills
MCM currently distributes its line through seven floor covering wholesalers located throughout the United States (Kerin & Peterson, 2004). U.S. Carpet and Rug Industry: U.S. consumers and businesses spend about $50 billion annually for floor coverings. The largest category of floor coveringsis carpet and rugs, followed by resilient coverings (vinyl), hardwood, ceramic tile, and laminates. The U.S. carpet and rug industry recorded sales of $11.69 billion at manufacturer’s prices in 1999.
1 - What sales volume is required to break even on Classic Knitwear's 2-year marketing investment? Licensing fee - $100,000 (Year 1) (5% of net sales after Year 1) Licensing Fee2 = (N/2)*.05* gross margin (Assuming N is spread evenly) Salary = $255,000 per year (3 salary employees) $510,000 for two years Total Marketing Investment = $3 million for two years (In part Advertising = $1.2 million total for 2 years) Total Fixed Costs = $3,610,000 + Licensing Fee2 Average Manu Cost per case = $428.88 (5% off-invoice trade promotion) Average Manu Cost per case w trade promo = $407.44 (20% orders receive 10% advertising allowance) Average Manu Cost per case w trade promo and allowance = $364.55 Average cost for display [6 cases w promo inc] = ($407.44 * 6) + $100 = $2,544.64 Average cost for display [above with adv promo] = ($364.55 * 6) + 100 = $2,287.30 N = Total displays needed Total Fixed Costs + Licensing Fee2 = 0.80($886.56 * N) + 0.20($629.22 * N) + ($100 * N) = 709.248N + 125.844N + 100N $3,610,000 + [(0.05*7.05)/2] N = 935.092N $3,610,000 = 935.092N – 0.17625N $3,610,000 = 934.91575N N = 3,861.31, so 3,861 displays needed to break even (555,984 average amount of shirts) 2 - If Classic Knitwear implements all of Miller's marketing recommendations, what is the estimated demand for the new product line over the 2-year launch period? Remember that Miller's expectations when forecasting will be influenced by his prior experience. Tip a: Breakeven Point = Fixed Costs/(Unit Selling Price - Variable Costs). Tip b: Unit Contribution Margin = Unit Selling Price - Variable Costs.
Business Proposal Felicia Roberson ECO/561 February 20, 2013 Wendy Thomas Business Proposal Payless Shoesource founded by brothers Louis and Shaol Pozez in Topeka, Kansas in 1956. Payless Shoesource an American discount footwear retailer, owned by Collective Brands, Inc. Payless as of 2010 had 4,523 locations, which employed 13,500 employees; revenue increased $3.32 billion net income of $97.30 million. Payless was known for producing Pro Wings, a well-known discount brand sneaker in the U.S. Payless Shoesource announced in 2004, the closing of 100 shoe outlets. In 2007, Payless Shoesource took ownership of Stride Rite Corporation and changed the name to Collective Brands, Inc. In 2011, Collective Brand, Inc. revenue was $3.4 billion.