Cisco Systems Managing the Go-to-Market Evolution

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sunum konuşma slayt1 + 2 hello everyone, we are going to analyze the case of cisco systems managing the go-to-market evolution regarding the cases on important marketing strategies. firstly, we are going to demonstrate the history of the cisco systems and mention the crucial points of this case, after that; we are going to refer the marketing position of the managing situation of the cisco systems and, lastly, we will present our analysis and recommendations for the case. Slayt3 Cisco designs, manufactures and sells Internet Protocol (IP)-based networking and other products related to the communications and information technology industry and provides services associated with these products and there use. Their product portfolio consists of a broad line of products for transporting data, voice, and video within buildings, across campuses, and around the world. Cisco was founded in 1984 by a group of computer scientists from Stanford University. Cisco was incorporated on December 10, 1984 in California. At the end of Q2 FY2011 (ending January 29, 2011) Cisco has 72,935 employees . Surpassed 39 billion in revenue in 2008. Corporate headquarters located in San Jose, California. 32 factories worldwide, 30 of them are outsourced. Spends nearly $5.3 billion a year in R&D, making us one of the top R&D spenders in the world. Slayt4 Video Easier to Create, Consume, Search and Share Across the Enterprise. Cisco Demonstrates Leadership in Virtualized, Scalable, Cloud- Ready Data Centers with Customer and Technology Milestones. Shipped its one millionth Nexus 10Gb Ethernet port. Reached nearly 4,000 customers, 1,000 being repeat buyers. Cisco's Unified Computing System revenue grew more than 700%. Cisco Connects Businesses to Consumers via Video. Augment in-person meetings and interactions with lifelike video experiences. HD recording and sharing on FaceBook,

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