Cisco System In Business

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Cisco Systems in the Business of Helping Customers Transform Their Business Stephen Widjaja - 1140002730 Case Background Cisco Systems Cisco Systems, Inc. (NASDAQ: CSCO) is an American multinational corporation headquartered in San Jose, California, United States, that designs and sells consumer electronics, networking, voice, and communications technology and services. Cisco was ranking 62 in 2011’s fortune 500 company. Cisco Systems was founded by Stanford University Computer Science Engineers in 1984. Cisco maintains its market dominance by its skill at identifying business needs far in advance, and then following through by implementing forward-looking business solutions. Cisco also helps companies reduce their environmental footprint because customers and investors are looking more closely at how companies respond to environmental issues. Cisco dominates the market for IP-based networking equipment with routers and switches used to direct data, voice and video traffic. Others products include remote access servers IP telephony equipment, optical networking components, Internet conferencing systems, set-up boxes, and network service and security systems. Cisco offers products designed for large enterprises and telecommunications service providers, as well as products for small and medium business. Cisco 3 top competitors are: Alcatel-Lucent, Juniper Networks, and Nortel Networks Corp which offered similar products and services to customers. Cisco ways to improve and protect performance include a combination of the following: • Increasing productivity of workers • Reducing labor costs, product costs, service costs, or maintenance costs • Collaborating with supply chain partners to reduce costs or delivery times • Reducing time-to-market of new products or services • Creating new revenue

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