Cisco Essay

4197 WordsMay 12, 201317 Pages
CISCO in Russia; A review and analysis of CISCO’s business strategies and successes in the Russian Federation. Mark Polane Table of Contents Key Objectives 3 1. Introduction 3 2. Background 4 3. Assessment, Russian Market & CISCO 4 3.1 Cultural Differences and entry mode 5 3.2 State of ICT and Skilled Workforce in Russia 7 3.3 CISCO in Russia 8 3.4 Entry Mode 9 4. Analysis and Discussion 9 4.1 Business Ecosystem 10 4.2 Strategic Alliances 10 4.3 Market Transitions 11 4.4 Embedded in Government, Financial Institutions, Educational Facilities & Business. 11 5. Conclusion 11 References: 13 Graphics 15 Individual Project – Int.Bus. - Mark Polane Student ID: 15023860 CISCO in Russia; A review and analysis of CISCO’s business strategies and successes in the Russian Federation. Key Objectives CISCO Systems Inc. is an IT company that has since it’s founding in 1984 seen considerable growth and has expanded globally. In this paper we examine CISCO’s strategies related to market penetration in emerging markets and will focus specifically on CISCO’s operations in the Russian Federation. An assessment of the challenges CISCO faces or is likely to face in the Russian market environment will be made in respect of Political, Cultural and Legal issues and what strategies CISCO undertakes to successfully navigate the Russian Market. The strategies of CISCO in relation to International entry and expansion in particular in emerging markets will be examined as well as its strategies for maintaining a competitive advantage in the world. Through these examinations this paper aims to ascertain if the strategies employed by CISCO are effective and successful methodologies for Information Technology companies to adopt in their pursuit of market share in emerging markets. 1. Introduction CISCO Systems Inc. is a world leader in Information Technology,

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