Cis215 Essay

2020 WordsNov 7, 20119 Pages
Hibbett Sports Hibbett Sporting Good, Inc., is a leading operator of retail stores for a full line of sporting goods. Dixie Supply Company which Hibbett Sports original name was founded by Rufus Hibbett in 1945, they specialized primarily in the marine and small aircraft business. In 1952 when his sons joined the company he changed the name to Hibbett & Sons. With this change their operating strategy also changed to focusing on merchandise for team sports. Over time they started to refine this strategy and by the mid-1960’s decided to finally changed its name to Hibbett Sporting Goods Inc. In 1980 a family from Florence Alabama bought the company, and invested in some professional management and systems and the company began to expand. In the early 1990’s, Hibbett’s primarily retail format was that of its current Hibbett Sports, Inc. Its stores were 5,000 square feet and predominantly located in enclosed malls. The company tailored this concept to appeal to the size, demographics, and a competitive condition of its small to mid-size markets. Today there are over 750 stores spanning across 24 states in the U.S. These stores consist of Hibbett Sports, Inc.; Hibbett Team Sales, Inc.; Sports Additions, Inc.; along with its more differentiated Sports Additions, Inc. The stores offer a broad assortment of quality athletic equipment, footwear, and apparel at competitive prices. They feature the best selection of brand-name merchandise for both teams and individual sports; as well as carry localized apparel and accessories designed to appeal to customers within different markets. In January of 1996 Hibbett felt the need for expanding inventory and acquiring a larger operating quarter. They decided to build a state-of-the-art office/warehouse in Birmingham’s Oxmoor Industrial Park, which made Birmingham Hibbett’s new distribution center. More than 80 percent

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