Cirque Du Soleil

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PESTEL Analysis: Cirque Du Soleil This report will be a PESTEL Analysis of Cirque Du Soleil, in which an analysis will be made of this Event’s Political, Economical, Social, Technological, Environmental and Legal affects on the macro environment. Introduction: In the early 1980s a “theatre troupe” was born in the charismatic village of Baie-Saint-Paul. This show “Cirque Du Soleil” was the first of its kind and the innovative ideas underlying this performance guaranteed future success and honorable acknowledgements. Cirque Du Soleil (Circus of the Sun), was founded in 1984 in Montreal by Guy Laliberte (Present Chief Executive Officer of the company). The performance Cirque du Soleil is a tale of an extraordinary union between artists and viewers from all over the world, this show has proven to be an unforgettable experience as it has continuously impressed and intrigued its viewers. Cirque Du Soleil has grown to become a well-known private Canadian Entertainment Company. When it was first established it was a small group whom performed exclusively in Canada, after three triumphant years they preformed as an opening act in the Los Angeles Arts Festival where they stunned their audience with breath taking stage performances. After their performance in Los Angeles Guy started mixing the art and taking risks as he explained to, "We're not afraid of risking what was our success yesterday in order to explore some new field. We're adventurous. We like the challenge of unknown territory, unknown artistic field, and that's what stimulates us." therefore the circus is now a mixture of dramatic circus arts along with street entertainment such as walking on stilts, juggling, dancing, breathing fire and cultural music performances. Political factors: Cirque Du Soleil is more of a community than it is a

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