Weakness Innovation – Labatt has one of the strongest R&D facilities especially since they are funded by Anheuser-Busch InBev N.V. Even though they are the best, they lack in producing new types of beer instead of focusing on one type of beer which is made by grain. This is a weakness because many of its competitors are increasing production on new taste of beer. Production Cost – The production cost for Labatt is very high because they have different production line for Ontario and Quebec. In Quebec the Labatt Bleue is only 4.9% while the Beer in rest of Canada is 5% for Labatt Blue.
By establishing a sales office in New York and working more closely with their distributors and wholesalers they could gain more market share. JAH is a relatively young Canadian business, formed in the early 90’s by Mark Jolson. He developed the Jolson Lift which provided the following features: Easy access for the mechanics to work in the working vehicle, safety locking mechanism, easy installation and low maintenance required. After a couple of years they became the number one manufacturer of Automotive Hoists in Canada and later decided that they would penetrate the U.S. market. For this they utilized different methods for selling their product: a company sales force, a Canadian distributor and a U.S. wholesaler.
As is stated in the article, the company used to have a major competitive advantage in terms of movie selection, where, “…customers could browse through thousands of titles…” (Hitt 106). Now, the entire scope of the market has changed and Blockbuster was much too slow to respond. The recent moves that it has made will surely generate profits, but not enough to sustain the company in the long run, seeing as there is nothing that differentiates Blockbuster’s services from that of its competitors. In order to fully gain lost market share back, the company would have to create some sort of highly innovative way of viewing or renting movies that none of its competitors has already thought of; It would have to be something that is rare, difficult to imitate, not easily substituted, and able to generate above-average returns. Unfortunately, at this point it looks as if none of this will come into fruition because Blockbuster has essentially decided to latch on to other companies, creating a sort of symbiotic relationship where the company feeds off of the success of its competitors.
* The brand reached an amazing market share of 10% by the following year of the launch, despite its 23% price premium compared to other brands in France. * The biggest problem at that time was to keep up with the demand in France. * Impressed by the massive success in France, Global Marketing Group in New York saw it a good idea to look for other markets for the brand. * French-speaking Quebec in Canada seemed like the obvious choice. * There were mixed feelings in Canada about the entry of Cleopatra there, some managers found it a good idea and that the formula will be just as successful in France.
Video and Digital Rental Industry Though video rental companies such as Blockbuster and Hollywood video have been around for generations, the digital age has caught up with the standard rental companies. Digital rentals and online streaming has cut down profits for these types of companies to the point of sending them into bankruptcy and buyouts. With easy access of online content, consumers have chosen to place their entertainment funds into digital rental over the cost of renting films via traditional physical stores. The effects of digital content on the industry have completely changed business models all around. In the past visiting a video rental store and spending time browsing the categories and titles was the norm and almost ritual for some households.
Montreal is close to several major U.S. cities and costs are reasonable. As well, travellers regard Montreal as a little foreign and exotic, but safer than many other major cities. In 2004, the Montreal Tourist Magazine bestowed the best mid-scale independent hotel award to the GR Montreal Hotel. Toronto, which is Canada’s most populous city and Ontario’s economic centre, has seen significant growth since 1990. GR’s head office and central booking centre is located in the Toronto hotel building.
The key driving factor regarding Disney is the economy. However, because the company is so diversified, certain segments do worse than others in hard times, and others are able to hold their own. On the movie side, the purchases of Pixar and Marvel Studios really drive company revenues. These two premium studios execute flawlessly — none of their films have ever lost money and, in fact, recently have been outrageously
Second, the system allows calculating which movies will be in demand. As customers add movies to their queue, Netflix can calculate demand of movies and improve their distribution and allocation of movies. Third and most important that has major impact is Netflix recommendation system called “Cinematch”. It allows
* Viacom owns Paramount Pictures and MTV Films with library of over 3,500 films Weaknesses * Declining profitability- due to the decline in the economy * Paramount subsidiary of Viacom, Inc. not making as strong showings in the box office or low numbers for DVD sales, show that the consumers choices have shifted. * Piracy and online watching of movies- due to watching movies online, purchasing illegal cable or purchasing illegal copies of movies, the incoming revenue for Viacom has decreased * Trouble with debt * The
“Technological advances were slowing and relaunches were increasingly cosmetic in nature”. Finally, the most important in my opinion, “ Trends toward larger bundle packs had developed, which reduced the number of purchases each consumer made during the year”. 2. What do you think of the Cleopatra marketing strategy? In my opinion, I believe that the marketing strategy implemented for Cleopatra was one of those things that sounded amazing in your head but terrible when put into place.