Jennifer Combs Dr. David Mercer Nutrition TR 10:30 October 2, 2012 Super Size Me Critique In the documentary Super Size Me, Morgan Spurlock, conducted an experiment. In this experiment he forces himself to eat McDonald's for every meal for thirty days. With him doing this, he hopes to show people why America is the fattest country in the world. While doing so he subjects himself to an unhealthy life style, which he isn't used to. With his live in girlfriend being a vegan chef, he is used to eating a very balanced diet.
In addition, Wendy’s targeted different continually growing segments of the hamburger market such as young adults and adults. Thomas’s initial goal was to build the first restaurant in Columbus where a customer would get a really good hamburger without waiting 30 minutes. Wendy’s set a dining room that is designed to seat 92 customers, and a pick-up window to serve drive-thru customers in every restaurant and expand the scale continuously. Because Wendy’s restaurants were generally located in urban or densely populated suburban areas, its drive-thru window brought great success by serving a large volume of customers. Unlike many other competitors, Wendy’s limited the number of menu items to four main products: hamburgers, chili, French fries, and Wendy’s Frosty Dairy Dessert.
Over its 17 year history, Chipotle has grown incredibly quickly. As Chipotle expanded its business over the years, it has tried to position itself as the ‘ultimate fast-casual restaurant’—an alternative to traditional fast food. Doing so has yielded tremendous success, despite a fairly conservative marketing and advertising budget. The reason for this success has been Chipotle’s ability to properly identify and target multiple segments of the population. Chipotle offers tasty Mexican-style food for those customers who disdain McDonald’s, yet at a price that is low enough to capture many price-sensitive customers.
Russell May 10, 2012 The Great Ray Kroc Few people are capable of running a business to the standards of Ray Kroc. Kroc is a man who took charge and made sure everyone was doing their job right. Although he bounced from job to job in his younger years, he eventually settled down to help create one of the most successful business of all time. Personally, Kroc interests me due to his great managerial skills and how he turned a small town restaurant into a worldwide, multi-billion dollar industry. Ray Kroc started working ay 15, where he lied about his age to the Red Cross so he would be allowed to drive an ambulance in the war.
On top of that, to increase their organization, the company uses massive technologies to strengthen their restaurant’s operations. Conversely, with the relatively small scale of operations compare to their competitors, marked the weakness of the company. Another weakness of the company is the increase in expenses which affected their margins. To improve the company’s market position and minimize the weaknesses, the company should open new restaurants and expand internationally. Despite the weaknesses, the Cheesecake Factory still has the strong presence in the United States market due to their solid history and background.
Reinventing Mexican food was the first goal of a visionary chef, who in 1993 began a small business with $85,000 and one thing in mind; finding the very best ingredients raised with respect for the animals, the environment and the farmers. A formula that has worked since then, and that took Chipotle to a very comfortable position in the 'fast casual food service' segment, facing small competition based on its differentiation business strategy, and on its customer loyalty. However, this position has been threaten by large restaurant chains, coming from the full service or from the quick service segments, interested in a segment that has been growing; the healthy segment. With
Cross-Cultural Perspectives ETH/316: Ethics and Social Responsibility University of Phoenix Cross-Cultural Perspectives McDonald’s is the largest fast food chain restaurant in the world. Ray Kroc founded the franchise in 1955 in California. McDonald’s server millions of customers daily. The company pride itself on their tasty hamburgers and delicious french-fries. McDonald’s is also known for its quick service and its drive through.
Jerry wanted to be set apart from other restaurants so he concentrated on the quality of the product and customer satisfaction to both internal and external customer by using 80% lean meat always fresh and never frozen. They are not pre-cooked but made by order. They have 17 free toppings and fresh thick cut fries from Idaho potatoes that are fried in peanut oil only. They are success because they treat the customer right and when they leave there establishment they would spread the word of the good service and send other customers back. Five Guys don’t comparison shop to ensure the quality of their product is top notched, They have many of the same vendors they did back in 1986.
Based on the case, the company had 910 locations in 2006 competing with the top restaurant chains in the USA such as Mc Donald’s and Starbucks. Their uniqueness gave them a competitive advantage above the rest, leading to their great success in these years. It is clear from the case that Panera Bread constantly review their strategy. We feel that this has enabled the company to enhance their performance. They have changed their business strategy on a number of occasions by offering different products and services.
The company Iggy's Bread of the World is the American dream come true. Two immigrants that are passionate about high quality natural food learned in a high class New York restaurant how to cook and to passionately improve their skills. The Ivanovic's, Igor and Ludmilla, learned how to run a business directly after their learning experience with friends and professionals but soon understood that their personal future lies in their own special way to run their own business. Their marketing was all about food quality and satisfied employees when they started Iggy's. Ludmilla hired over 50 people from over 20 different countries with all different stories to tell.