Chipotle Case Study

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| | | | | Chipotle Mexican Grill Study Case | [ ] [ ]Maria CabreraManagement Policy Dr. Morris November 3, 2014 | | Table of Contents Chipotle Mexican Grill 1 Study Case 1 Does Chipotle Mexican Grill have any core competencies and, if so, what are they? 1 What does a SWOT analysis reveal about the attractiveness of Chipotle’s situation and future prospects? 3 What are the primary and secondary components of Chipotle’s value chain? 4 What are the chief components of Chipotle’s strategy? 5 Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that Chipotle is employing? 6 What chief differences do you see between chipotle’s strategy and the strategy being employed at Moe’s Southwest Grill? 9 What does an analysis of the data in case Exhibit 1 reveal about Chipotle’s financial and operating performance? 10 How does Chipotle’s competitive strength compare against that of Taco Bell, Qdoba, and Moe’s Southwest Grill? 11 What action recommendations would you make to Chipotle’s top executives to strengthen the company’s growth and profitability? 12 Chipotle Mexican Grill Study Case Does Chipotle Mexican Grill have any core competencies and, if so, what are they? Some of Chipotle’s core competencies are based on Ells’ philosophy, “Food with Integrity.” CMG delivers high quality products with the finest origins. (Meaning, they use organic produce from local farmers, naturally raised pork, beef, and poultry that are GMO free and hormone free.) The company also has clean environmentally friendly facility. These establishments provide patrons a fast-casual dining experience at an inexpensive price thanks to Ells’ mantra of “Slow food, fast.” Chipotle also offers alcoholic beverages to certain demographic areas. CEO, Ells, had an

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