China's Health Care Reform Essay

37278 WordsMar 25, 2013150 Pages
Karlstad Business School Analysis on Opportunities and Challenges of Chinese Medical Device Industry under New Health Care Reform Reference of Sweden, USA and UK LUO ZHE WU XIAOTONG Degree Project of 30credit points Master of Business Administration with a Profile of Service Management Supervisor: Lars Haglund Karlstads universitet 651 88 Karlstad 1 Tfn 054-700 10 00 Fax 054-700 14 60 Information@kau.se www.kau.se A BSTRACT Purpose and Execution – The purpose of this paper is to seek feasible suggestions and recommendations to the Chinese medical device industry under the new current market situation—Chinese health care system reform. In order to achieve this aim, we will start with introducing the background of current status of related issues. The next part will be the preparation of further analysis, which contains the theory and descriptions of the health care system reform histories of China, Sweden, the USA and UK. We will consequent present the environmental potential influential aspects. The main discussion will take place around medical device market analysis, together with three representative company case studies. After identifying the opportunities and challenges of the industry, we will draw the conclusions which are the recommendations for Chinese health care industry and also some suggestions for the Chinese government. Design/Methodology/Approach – To explore these issues, besides literature reviews on market analysis (five forces, SWOT analysis), this paper applies generic competitive strategy, value-based service and service innovation as well. In addition, it also illustrates with 3 mini cases. We acquired both secondary data from related databases and primary data through questionnaires. Limitation – Due to the restricted access to the specific database, the acquired information is limited to

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