China and Western Countries Etiquette Differences

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China And Western Countries Etiquette Differences China is a state of ceremonies since the ancient times while western countries also have their own etiquettes. With the coming of economic globalization period, negotiation becomes the most common and useful activity day by day. In international business negotiations, two or more parties, which are belong to different countries, come together to discuss mutual interests and conflicts. Successful business negotiations certainly bring more benefits and further development to both parties. However, in the real life, etiquette differences will result to some cultural conflicts, even lead to negotiations failures. In order to study how etiquettes influence on business negotiations, this paper uses the method of contrast and analysis, compares Chinese and western business negotiation practice in detail, discusses the impact of etiquette differences on international business negotiations, and puts forward some useful suggestions on the process and strategy of negotiation. [Key words] Reception Etiquette; Difference; Business Negotiations; Impact I. Introduction 1.1 The Purpose of the Study The success of business activities begins with agreements reached between corporations. An satisfactory agreement requires effective business negotiations. Negotiation is a basic human activity and is such a process involving kinds of interpersonal communication activities that takes place at the verbal, nonverbal, situational contextual levels. In a single culture environment, the negotiation process is more predictable and accurate, as negotiators do not have to concern with challenges of languages and cultural differences. Individuals having the same cultural backgrounds tend to display common patterns of thinking, feeling and reacting in line with their cultural heritage. However, there are more challenges in international

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