How many use social media and the internet. | Ethics in advertising, http://www.aef.com/on_campus/classroom/speaker_pres/data/6000 6/21/14| This article basically says that the ads tell teen what they would like to hear just to get them to buy the product.| Ethical standard for marketing towards teenagers, https://suite.io/darrell-pacansky/5qd1244 6/21/14 | This article shows says that teens that are less fortunate will be “fashion bullied” because they can’t afford all the new high end products. Also is stuff that the less| Sneaky ways advertisers target kids, https://www.commonsensemedia.org/blog/sneaky-ways-advertisers-target-kids 6/21/14| This informs you of ways advertisers advertise to kids without
2008), have a constant bombardment of marketing messages, appearing in magazines, on the television, the Internet, billboards, the radio and sides of public transport. Children are considered one of the most vulnerable audiences and are seen as the primary target for marketers today because they are vocal about what they want their parents to buy and therefore influence their parents buying decisions, often known as “pester power”. This essay will use cross cultural evidence to address the problems children face today in the world of advertising, primarily focusing on the effects of television advertisements as it is the predominant medium that advertisers rely on to market products to children. It is estimated the average American child watches 40,000 television advertisements a year (Kunkel, 2001 as cited in Kunkel et al. 2004).
Cynthia Wagner states that, “The violent content of those games, particularly those favored by males, is of growing concern to families, schools, and policy makers. Gaming is participatory while television viewing is passive, so the risk may be greater that exposure to violent games will result in violent behavior.”(Wagner, 2004).With video gaming on the rise now, “Video games are in 80% of U.S. homes with children; they generated $6 billion in 2000 and $11 billion by 2003. All indications are that the industry will continue to grow at a healthy clip," says Professor Bradley Greenberg of Michigan State University. (As cited in Wagner, 2004, pg. 16)It has become a growing concern for adults who have begun to take note of the correlation between violent games and violent behavior in their children.
Playing a very important role in education. It is part of everyday life having its negative and positive influences as most people come across it through their lives.However,Tecnology has mostly affected teenagers and young adults as they are exposed to the most technology in this generation, from iPods’ to smart phones, most teenagers own a Smartphone spending unnecessary amount of money on them. Young minds develop much more quickly when they are surrounded by technology, knowing more than they should know at their age .It makes them lazier and children become independent at a young age, spending more time on their gadgets than they spend with family and friends. These day 10 year olds have facebook and twitter when these sites are designed for an older group category. Technology cuts you off personal interactions and new experiences.
While being criticized generation because of their overspending, advertisers and marketers target their brands to make sure that they are geared towards these people. While many are enjoying their golden years, Baby Boomers’ buying power is unstoppable. This is even truer when it comes to the use of the Internet. The generation was able to witness the transition between a typewriter to a personal computer, snail mails to e-mails, telephone calls to Facetime, and more. According to Jessica Naziri of USA Today (2015), while the current generation is considered to be more advanced when it comes to the use of technologies, the Baby Boomers are not lagging far behind.
Websites, social media, and electronic games are wide open opportunities that Mattel can enlist to increase sales of existing products and introduce new ones. Threats – Mattel is a major player in the toy and game industry, making them targets for every competitor, as well as placing them center on the stage of public scrutiny. Beside the fierce competition for the toys, imagination play, and board game market, Mattel must compete with electronic games and other “virtual” forms of entertainment. Increasing concerns about manufacturing processes in foreign markets will challenge Mattel to develop better oversight in order to maintain product safety and to ensure fair and ethical treatment
Moreover, these programs allow kids to learn about different morals and values of different cultures. Despite the advantages, too much television can lead into further problem of the development of the child. Studies show that even an hour to two hour of daily unsupervised television viewing would cause a child
The way children are spoken to, played with, touched, etc. I think the expectations from society influence the way parents raise their children. Growing up, children are completely stereotyped. For example, boys are thought to mostly play with toy trucks/cars, action figures, and tools and girls are thought to mostly play with Barbie dolls, makeup, and kitchen sets. Mainly because that stereotypical societal behavior is encouraged through advertisements on a daily basis.
The child encounters socialization through the characters, images, words, and story line. These are found in children shows, cartoons, and commercials. Eventually a child also comes in contact with other forms of media such as radio, movies, books, music, and internet. Today the media seriously challenges other agents of socialization like family. This is because a child/teenager spend just as much to even more time in front of the TV/Internet as they do interacting with his/her family and people around him/her.
Do children become violent watching violent program on T.V? Among all the mass media, television violence is one of the main factors for both short-term and long-term effects upon children (Huesmann and Eron,1986 as cited by Slotsve, et al., 2008). According to some findings in research, the amount of hours children spend in watching Television has drastically increased by years. American Psychological Association gave a report on television and American society saying that by the time an elementary child leaves school, the child would have seen at least 8.000 murders and more than 100,000 other kinds of violence on television (Huston, et al., 1992 as cited by Smith, Marilyn E. 1993). It can be stated that most children spend more time watching TV rather than with parents or in the classroom.